• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 13%

  drop in cost per unique loan approval

• 62%

  increase in conversion rate from clicks

• 5%

  lift in click-through rate

Kredivo boosts loan approvals with AI-powered Smart+ App Promotion

• +18%

  uplift in Click-Through Rate

• 21%

  drop in Cost Per Click

• 19%

  decrease in Cost Per Landing Page View

How TikTok's Smart+ Spark Ads enhanced MCCY's Landing Page View performance and raised volunteer engagement

• -59%

  Cost per Landing Page View

• 129%

  Increase in Landing Page Views

• -20%

  Cost per Click

TikTok’s AI-driven Smart+ campaigns help Sentosa optimize Landing Page View (LPV) performance

• 57%

  Decrease in cost per lead

• 2.3x

  Spike in leads

• 30%

  Increase in conversion rate

SEVA records a 57% drop in cost per lead with a Smart+ Lead Generation campaign