• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• 13%

  drop in cost per unique loan approval

• 62%

  increase in conversion rate from clicks

• 5%

  lift in click-through rate

Kredivo boosts loan approvals with AI-powered Smart+ App Promotion

• +18%

  uplift in Click-Through Rate

• 21%

  drop in Cost Per Click

• 19%

  decrease in Cost Per Landing Page View

How TikTok's Smart+ Spark Ads enhanced MCCY's Landing Page View performance and raised volunteer engagement

• +780K

  New Followers in 2024

• +32%

  VTR vs Benchmark

• -32%

  CPF vs Benchmark

Zain Iraq Hits a New High on TikTok : 2 Million Followers

• 22.2M

  views across the #McDDoDaDip hashtag

• 81%

  spike in TikTok conversations on McDonald’s Chicken McNuggets

• 6%

  increase in Chicken McNuggets purchases

How McDonald’s leveraged TikTok trends to boost Chicken McNuggets purchases among Malaysian Gen Zs by 6%

• 153%

  increase in conversion rate

• 26%

  reduction in cost-per-lead

Adapting automotive ads from TV to TikTok, the easy way

• >4.2M

  Views on #GetGoSg

• >140K

  Average organic video views

• >47%

  Increase in sign-ups

The Next Big Ride in SG: Bringing Carsharing to the Masses with Entertaining Content

• >1.4K

  'Complete Payment' events on VSA

• -42%

  CPA

• 28%

  Uplift on ROAS

Achieving 28% Shop Ads ROAS uplift with affiliate content in Philippines

• 4.9%

  Awareness uplift

• 4x

  Android App Install Uplift

• 2x

  iOS App Install Uplift

Driving awareness and app installs for a mobile game with a multi-faceted launch campaign

• 2.1K+

  Conversion (Button clicks)

• 1.5%

  CTR

• 47%

  CVR (Button clicks)

Unboxing digital oil paintings with Instant Page sales success

• >9M

  Video views

• >145K

  Paid likes

• >75K

  Paid profile visits

Hitting more than 9 million video views in just 5 days

• >23M

  Impressions

• >4K

  Conversions

• -88%

  CPA vs KPI

Cutting CPA by 88% with Full Funnel Campaign