• +147%

  Video Views

• 6.4x

  Higher Engagement

• 14x

  Higher CTR

Transforming Black Days with a Symphony-powered TopView that drove instant visibility and performance

• 4.8%

  increase in Ad Recall

• ~20M

  Impressions

• ~20K

  H5 Carousel Image Views

How Mastercard Singapore used TikTok to champion autism awareness

• 2x

  Higher Awareness than the KSA Norm

• 2.8x

  Higher Message Association than the KSA Norm

• 2.5x

  Higher Favorability than the KSA Norm

How Shahid took over TikTok in KSA to celebrate the launch of the 2024/25 Saudi Pro League season by leveraging innovative solutions to generate massive buzz in the market.

• 16.3%

  higher average association in Vietnam

• 1.7x

  uplift on intent in Thailand

• 2.5x

  uplift on favorability in Thailand

How HP’s full-funnel marketing campaign boosted their brand image

• +7.7%

  lift in unaided awareness

• +7%

  incremental reach on top of TV campaign

• 1.6x

  higher impact on online Ad Awareness

How Telkomsel Leveraged TikTok + TV Integration and Full-Funnel Marketing for Ramadan Success

• 472%

  higher click-through rates compared to the market median

• 600Million+

  impressions across key markets

• 3X

  more units sold during the campaign periods

Using Boston Consulting Group's (BGC) 6 Demands framework, Unilever ran a two-month campaign in five markets, leveraging TikTok creator-led packages to drive over 600 million impressions across key markets.

• +26%

  Conversion Lift

• 8.9%

  Improvement in Shop Ads bidding efficiency

• -18%

  Reduction in cost-per-purchase

Top Malaysian skincare brand SKINMADE deployed a full-funnel strategy to to broaden its audience, improve brand recall, and increase TikTok Shop purchases.

• 22.2M

  views across the #McDDoDaDip hashtag

• 81%

  spike in TikTok conversations on McDonald’s Chicken McNuggets

• 6%

  increase in Chicken McNuggets purchases

How McDonald’s leveraged TikTok trends to boost Chicken McNuggets purchases among Malaysian Gen Zs by 6%

• 4.6%

  favorability lift

• 7.6%

  ad recall lift

• 45%

  higher than benchmark, # of videos played in full

Feel it Now On PlayStation®5: A TikTok-Powered Brand Revolution leveraging full funnel branding solutions

• 432

  creator submissions

• 530M

  video views

• 2.67M

  clicks

Branded Mission engages over 400 beauty creators to boost visibility and recall for 3CE’s Blur Matte Lipstick launch

• 12.9x

  Overall Shop Ads ROAS

• +99.9%

  Uplift in Total GMV vs BAU

• 104.6%

  Uplift in Main Orders vs BAU

Malaysian beauty brand and agency ProudLab PLT makes a splash with 12.9x Return on Ad Spend on December Payday Campaign with TikTok Shop Ads Payday Package and TopView ad

• 15.9K

  Video Creations

• 62.5%

  Higher Engagement

• +8.5%

  Increased Awareness

A global campaign to introduce the features of Samsung Galaxy Watch6 through enjoyable game effects and enhance brand awareness.