Commerce on TikTok
Make every shopping moment count
TikTok isn't just a place to show products—it's a place to move them. Multiply your opportunities to turn discovery into sales, whether shoppers buy directly on TikTok or through your website or app.
From discovery to purchase
Get noticed
3 in 4 shoppers on TikTok agree we help them discover new brands.
Inspire intent
83% of people who use TikTok for inspiration say it ultimately led to a purchase.
Close the sale
41% of users who turn to TikTok to figure out where to buy complete the purchase directly on TikTok.
Master commerce on TikTok
Smart+ Catalog Ads
Put your catalog to work with Smart+ automation to reach the right shoppers with the right products and guide them from discovery to purchase
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TikTok Shop
Sell directly within TikTok with an integrated shop experience that turns product interest into instant, friction-free checkouts.
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GMV Max
Maximize TikTok Shop revenue with automated campaigns that optimize your paid ads, organic content, and affiliate posts against your specific ROI target.
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Traffic ads
Drive high-intent audiences to an external destination such as your website or mobile app, turning brand interest into active site visits.
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Your commerce questions, answered
What do I need to use Smart+ Catalog Ads?
Connect your product catalog and set up data connections through TikTok Pixel or Events API to get started.
When should I use Catalog Ads vs GMV Max?
Together, Catalog Ads and GMV Max drive greater outcomes for advertisers. Catalog Ads is the recommended solution for advertisers who want to drive to their website and GMV Max is the primary TikTok Shop Ads solution.
What are some integration solutions I can use?
TikTok has key partnerships in place to make it as easy as possible to get started with Smart+ Catalog Ads. Ads & Campaign Partner: Smartly.io, Sprinklr Catalog Feed Partner: ProductsUp Commerce Partners: Shopify, BigCommerce, WooCommerce, ECWID by Lightspeed, Salesforce
How can I start selling on TikTok Shop?
To start selling, businesses need to register as a seller on TikTok Shop, meet certain criteria, and adhere to TikTok’s commerce policies.
What support does TikTok offer to sellers on its platform?
TikTok provides various tools and resources, including analytics and marketing support, to help sellers maximize their sales and engagement on the platform
