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Get cozy with home and lifestyle ads on TikTok

Make TikTok the home of your audience's inspirations and home solutions. Learn how you can transform their engagement into meaningful conversions for your brand.

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Home and Lifestyle Marketing on TikTok for Business
Lead Generation on TikTok for Business

Why home and lifestyle advertising works here

Delight new customers

Delight new customers

57.6% of TikTok users describe themselves as Home & Lifestyle enthusiasts.

Source
Inspire dream spaces

Inspire dream spaces

79% of TikTok users say they are inspired to buy or try new products and services off-platform after seeing the content on TikTok.

Source
Turn discovery into décor

Turn discovery into décor

65% of TikTok users made a purchase from a brand they found through TikTok.

Source

"The platform's dynamic and creative environment allowed us to sow seeds of engagement, and in return, we witnessed the flourishing growth of our brand..."

Khaleel A’mar
Digital Marketing Manager, Al Khaleejion Kitchens

Comfy solutions for every home and lifestyle campaign

Smart+
Catalog Ads
In-Feed Ads

AI-power home décor ads

Automate your home and lifestyle ads management with Smart+. All this AI-powered tool needs is your assets, budget and goals to effectively manage your ads.

Smart+

AI-power home décor ads
Automate your home and lifestyle ads management with Smart+. All this AI-powered tool needs is your assets, budget and goals to effectively manage your ads.

Learn more

Catalog Ads

Bring home sales
Catalog Ads delivers tailored product recommendations on the For You page and other placements to boost sales on your home and lifestyle website.

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In-Feed Ads

Prime spots for your home
Position your home and living brand at the forefront with TopView and Top Feed, inspiring your audience when they first open TikTok or while browsing.

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Home and lifestyle success stories

Al Khaleejion Kitchens

To showcase their luxury home décor and kitchen designs, Al Khaleejion Kitchens used TikTok Spark Ads, TopView, and creator partnerships to boost brand awareness and drive in-store visits.

3.2M

reach

29%

increase in store visits

See case study

Nectar

With Memorial Day approaching—a prime opportunity for furniture and mattress sales—Nectar Sleep worked with TikTok to boost its revenue share and connect with consumers ready for a great night’s sleep.

172%

higher ROAS

+27%

click-through rate

See case study

Donovan Pottery

To bring their fandom-inspired pottery to a wider audience, Donovan Pottery turned to TikTok Shop with Video Shopping Ads. By combining creative targeting, Spark Ads, and extended campaign durations, they maximized reach and boosted sales.

5X

ROAS

200%

increase in total sales

See case study

The Bouqs

To help them put the "bouq" in "bouquet," the brand turned to TikTok to scale their business by building brand awareness and driving conversions on the platform.

2.3M+

impressions

3.5K

complete transactions

See case study

Home and Lifestyle Marketing on TikTok for Business
Ready to bring home more sales with TikTok?

Get started