Al Jazirah Vehicles Agencies
How an automotive dealer achieved a 178% uplift in lead volume by combining advanced lead generation features
The Objective
Using Multiple Location Selection and Target Cost per Result to ramp up lead generation
Al Jazirah Vehicles Agencies (AJVA), Saudi Arabia's leading Ford dealer, sought to enhance lead generation performance by combining Multiple Location Selection and Target Cost per Result features. During Ramadan 2026, AJVA conducted split tests to compare campaigns using both Instant Form and Website Form conversion destinations against control campaigns that utilized only Website Forms. This was to target high-intent automotive audiences that engages in Ford-related content, driving more reliable, high-quality leads.
The Solution
Implementing dynamic destination with Ramadan-optimized creatives featuring Ford SUVs
AJVA activated Multiple Location Selection, enabling intelligent conversion routing based on user intent to optimize conversion paths. The campaigns launched during Ramadan to capitalize on peak consumer spending season, featuring exclusive installment pricing to attract potential buyers. AJVA further optimized creative execution through a strong curation of media, ensuring maximum engagement with the target audience.
The Results
178% lead volume increase demonstrating feature effectiveness
The test campaigns achieved a remarkable 178% increase in lead volume compared to Website Form-only control campaigns. By leveraging Multiple Location Selection and Target Cost per Result bidding, AJVA successfully demonstrated how this bundle maximizes lead volume while maintaining cost efficiency. The implementation resulted in a significant increase in high-quality leads, validating the strategic approach of combining advanced platform features with seasonally-relevant creative content.AJVA's success demonstrates the solution's ability to scale efficiently with end-to-end automation, reducing manual testing and operational complexity while driving substantial growth in lead generation.
TikTok has completely rewritten our playbook for automotive lead generation in KSA. We didn't just see a 178% surge in volume; we achieved it while actively driving down costs. This campaign proves that pairing TikTok's advanced capabilities with genuine storytelling moves us beyond standard metrics to deliver measurable business growth.