Dr. Jart+

The objective

Break through at the moment that decides a launch

A product launch lives or dies in its first few weeks. For Dr. Jart+, introducing Power Derma into a fiercely competitive skincare category meant standing out fast, at the exact moment that shapes how a new product is received.The brief carried a built-in tension. Dr. Jart+ needed the broad reach that puts a new product in front of as many people as possible, but reach alone was never the goal. The brand needed audiences to actually watch, take in the message and connect with it. The task was to deliver scale and attention together, rather than choosing between them.

The solution

Premium placement, engineered for genuine attention

Pulse View+ was built for exactly this balance. By guaranteeing placement adjacent to the top 4% of trending, brand-suitable content on TikTok, it put Dr. Jart+ alongside the moments audiences were already leaning into, in a receptive, engaged mindset.That contextual relevance changed the quality of the exposure. Dr. Jart+ didn't simply appear in front of users; it captured their attention at the point they were most ready to absorb the message. The outcome was the combination every launch is chasing: the reach to introduce a product widely, and the environment to make that introduction land.

The approach

A rigorous test, powered by creator-led storytelling

To measure the value of Pulse View+ with confidence, the campaign was structured as a clean A/B test. Two ad groups ran in parallel, identical in every respect but one: the first had the 6s View-Through Rate optimisation model enabled, and the second ran as the control. Holding everything else constant isolated the effect of the optimisation and made the learnings genuinely actionable.The creative did the heavy lifting. Seven creator-led assets brought native, authentic storytelling to the launch, and interactive add-ons, Motion Lift and SuperLike, gave audiences a reason to engage rather than scroll. The activation ran in the German market as part of the Power Derma launch, with the Dr. Jart+ brand team, their media agency and the TikTok team aligned from planning through to execution on test design, creative strategy and measurement.

The results

Deeper attention, without sacrificing scale

The ad group running Pulse View+ with the 6s VTR optimisation model delivered a step change in attention. It drove a +230% uplift in 6s view-through rate versus the control, more than double both the global and German market benchmarks for 6s VTR improvement, alongside gains in average watch time and no trade-off in reach.That depth of attention held all the way through. A +84% uplift in engagement rate and a +121% uplift in video completion rate versus the control group showed audiences didn't just start watching, they stayed, engaged and saw the message through.Just as valuable were the learnings the test surfaced for future activity:

• Creative quality and native, creator-led storytelling are primary drivers of Pulse performance

• Pairing premium placement with interactive add-ons unlocks the strongest impact in a contextual environment

• The combination gives Dr. Jart+ a clear, repeatable blueprint for scaling the approach across future campaigns

With a proven playbook and a strong first result in the DACH region, Dr. Jart+ is set up to scale premium, attention-led activations across future launches.