• 34.8M

  campaign impressions

• 26.9M

  campaign reach

• 12.63%

  engagement rate

A TikTok-first campaign that transformed a viral moment into a cohesive brand universe for Duolingo, delivering strong reach and engagement through platform lore.

• 500%

  Growth in active campaigns

• 10K+

  Monthly active creatives

• -22%

  Cost per registration

How Brisk scaled from 12 to 72 active campaigns and grew user registrations 41% with TikTok API for Business

• -54%

  Lower CPL*

• +57%

  Uplift in conversions*

• +22%

  Uplift in CVR*

How a Vietnamese German language centre accelerated lead growth with TikTok Direct Messaging Ads

• 24.2m

  impressions

• 224k

  video views

• 12k

  job applications

Attracting job applicants with a content-driven strategic campaign

• +165%

  Uplift in total purchases*

• +147%

  Uplift in GMV*

• -15.5%

  Lower CPA*

Doubling creative output with 2Q creative framework

• +6k

  paid follows

• +2M

  impressions

• $2.5

  cost per follow

Leveraging a Community Interaction campaign and Spark Ads to increase user engagement

• -43%

  Lower CPA*

• +15%

  Higher CVR*

• +8.8%

  Higher CTR*

Capturing high quality leads in the Education industry

• 11.4%

  Decrease in CPA

• 30%

  decrease in CPI

• 118%

  Increase in CTR

Simply Sing hits the high note with trend-driven creative and Smart+

• +23%

  Uplift on no. of purchases*

• +14%

  Uplift in GMV*

• 1.9x

  ROI*

Scaling religious education on TikTok with full-funnel campaign strategy to boost GMV on TikTok Shop by Tokopedia

• 29%

  lower CPM

• 1.9%

  increase in CTR

• 640%

  increase in total clicks

Leveraging a community interaction campaign and spark ads to increase user engagement.

• 63%

  Increase in conversions

• 20%

  Reduction in CPM

• 67%

  Optimization in CPL

TT Performance Journey as a Catalyst for Investment Optimization

• 10.9%

  lower CPM

• 90.2%

  lower cost per lead

• 1,525%

  more leads

Driving performance efficiency with Smart+ and TikTok One