izipayYA

The Context

Empowering Entrepreneurs with Innovation

izipayYA, an app developed by Interbank, has been supporting entrepreneurs for over seven years by offering a 100% digital solution to manage payments without fees and with biometric validation. Its mission is to empower small businesses, enabling them to operate more efficiently and securely.To continue expanding, izipayYA needed to grow its user base, ensuring that users not only downloaded the app but also completed their registration and linked a payment method. This last step was crucial since fully linked users are the ones who maximize the app's benefits and usage.

The Objectives

Efficient and Scalable User Acquisition

For izipayYA, reducing the cost per acquisition (CPA) was a top priority. The goal was clear: to increase the number of registered users linked to payment methods without exceeding the budget. In a competitive landscape where every conversion matters, the team needed a strategy that could deliver fast and sustainable results.The key was identifying an ad format that not only generated visibility but also drove qualified traffic, increasing the likelihood of conversions. TikTok emerged as the ideal platform to achieve these goals, thanks to its ability to connect with highly engaged audiences ready to interact with valuable content.

The Solution

Artificial Intelligence Driving Performance.

To optimize investments and maximize results, izipayYA’s Growth Marketing team implemented a strategy leveraging Smart+, an AI-based solution that automates and optimizes campaign execution on TikTok. This technology simplified targeting, improved ad delivery, and enhanced performance without requiring constant manual adjustments.The izipayYA team adopted a TikTok-First approach, recognizing that success on the platform depends on both ad placements and the creativity and authenticity of the content. In less than a week, they launched an integrated campaign that included:

• Creating engaging, native ads aligned with TikTok’s unique identity.

• Utilizing Smart+ to automatically optimize campaign performance.

• Implementing precise targeting to reach users with high conversion potential.

This combination of strategy and technology enabled the campaign to reduce costs while attracting users who truly benefited from the app.

The Result

A Success Story in finance category

izipayYA not only proved that TikTok is an effective performance platform but also positioned Smart+ as a key solution for optimizing costs and acquiring users.With this campaign, izipayYA confirmed that TikTok is not just a space for entertainment but also a powerful business tool capable of driving growth for B2B enterprises and the financial sector. The innovative formats, intelligent automation, and creative content were the critical factors that made this campaign a resounding success.