Luxus Collection

The objective

Luxus is an Indonesian women’s fashion brand catering to style-conscious shoppers aged 18 to 40. In a highly competitive fashion landscape where trends move quickly and pricing is highly competitive, the brand has adapted to stand out while maintaining consistent performance.

With shoppers increasingly overwhelmed by choice, Luxus recognised that success would not come from always-on activity alone, but from winning high-intent moments when consumers were most ready to discover, engage and purchase.

In preparation for the Mega Sale Season, the brand set out a campaign strategy designed to maximise visibility, capture surging demand and convert peak-day traffic into measurable business outcomes.

The solution

To capitalise on heightened shopper intent, Luxus activated Promo Day Mode ahead of the Mega Sale Season and released teaser videos, giving its products and LIVE sessions greater visibility during peak promotional days. This helped prime audiences early and generate strong momentum ahead of the sale. 

During the Mega Sale Season period itself, Luxus leaned aggressively into demand by increasing ad budgets by 20% to 50% on key peak days. LIVE durations were also extended to ensure the brand remained present throughout high-traffic windows, maximising opportunities to engage viewers and drive conversions when purchase intent was at its highest.

To further scale LIVE traffic efficiently, Luxus leveraged Auto Remix to automatically transform top-performing livestream moments into video ads. These ads redirected viewers back into the LIVE room, helping to maintain campaign traction and continuously replenish traffic during peak days.

Building on their strategy, Luxus activated Affiliate Creatives for Ads (ACA) to expand its creative inventory without additional production effort. By incorporating high-performing organic content from affiliates directly into paid campaigns, the brand was able to tap into authentic, user-generated videos that resonated strongly with shoppers. The product links embedded within affiliate content further shortened the path to purchase through blending paid reach with trusted peer recommendations, improving interaction and conversion efficiency.

The results

During the Mega Sale Season, Luxus achieved a 2.1x Mega Sale Season Multiplier (MGS Multiplier) between 4 and 11 November 2025, relative to the baseline period of 28 to 29 October 2025. The overall performance also remained robust, with creative relevance contributing to a healthy 3.2% Click-Through Rate (CTR), while a 6.2x Return On Investment (ROI) was achieved.

These results were achieved through a moment-led approach that strategically combined automation, LIVE commerce and affiliate-driven creatives, enabling Luxus to stand out in a crowded category while converting Mega Sale Season demand into meaningful growth.