Mira’s Kitchen

The objective

Mira’s Kitchen, a South Korean home and living brand specialising in kitchen tools such as food storage boxes, aimed to scale its performance on TikTok. The brand sought to strengthen its online presence and reach a wider audience through engaging, attention-grabbing content that resonated with TikTok users. 

The solution

To achieve this, Mira’s Kitchen turned to the Recommended Auto Generated Videos feature in TikTok Ads Manager (TTAM), an AI-generated creatives (AIGC) solution that refreshes videos based on existing assets. This feature helps advertisers maintain a steady stream of fresh creatives without producing new videos from scratch. 

Using the AIGC Refresh feature, Mira’s Kitchen generated new variations of its existing videos by:

• Introducing new opening hooks to capture attention 

• Adding new background music aligned with trending sounds

• Revising pacing and visual edits to maintain audience interest

These refreshed videos were automatically added during campaign delivery using the Auto Video-Add function, ensuring a continuous rotation of new assets and helping prevent ad fatigue. 

The result

Campaigns using AIGC ads under the “Recommended Creatives” tab in TTAM delivered outstanding results compared to campaigns without AIGC. Mira’s Kitchen achieved 5.4× higher Clickthrough Rate (CTR), 3.5× higher Conversion Rate (CVR), and 60% lower Cost per Action (CPA). These results highlight how TikTok’s AIGC Refresh feature helped Mira’s Kitchen achieve stronger engagement and higher conversions, all while saving time and resources.