Naoko Studio
Leveraging high-impact ad formats with inspiring creative content to raise awareness and sales
The objective
Continuing a successful ongoing TikTok strategy for a fast-growing Polish fashion brand
Naoko Studio is a Polish fashion brand built on the belief that clothing should be bold, expressive, and fun. From the outset, the brand has focused on creating distinctive designs and original prints that empower individuals to showcase their personality through what they wear. Rather than following trends, Naoko Studio champions creativity and playfulness, offering pieces that stand out and make a statement.
Founded in Łódź, Poland, Naoko Studio has evolved from a local label into a brand with a strong online presence and a loyal community. Its collections are characterised by vibrant colours, artistic patterns, and distinctive silhouettes that reflect the brand’s belief in fashion as a form of personal expression.
Naoko Studio maintains an active organic presence on TikTok, regularly collaborating with creators and producing a high volume of content across multiple video formats. This includes studio-style videos, on-location lifestyle shoots, and fully native TikTok executions where creators style the clothing and share their personal perspectives.
The brand’s content centres on styling inspiration, product storytelling, and seasonal trends. By consistently testing and iterating on organic creatives, Naoko Studio identifies high-performing concepts that can be scaled into paid campaigns, reinforcing both brand engagement and performance outcomes.
This campaign followed on from the brand’s ongoing TikTok strategy to raise brand awareness by expanding reach and driving conversions (sales).
The solution
Naoko Studio combined inspiring content with high-impact placements for an exciting campaign made to grab attention
Following the brand’s ethos, Naoko Studio's content approach focused on delivering a positive and inspiring experience for TikTok users. The objective was to move beyond pure product promotion and create content that felt uplifting, creative, and genuinely valuable.
This was achieved through a blend of visually engaging scenery, lifestyle-led storytelling, and practical styling tips that demonstrated how Naoko Studio's pieces can be worn in everyday life. At the same time, the brand actively participated in TikTok trends, adapting them to align with its distinct visual identity and fashion perspective.
By combining this audience-first content strategy with high-performing ad solutions, the brand delivered a campaign experience that felt both strategic and personal.
Targeting women in Poland, Naoko Studio's maximised campaign impact by running a manual campaign alongside two high-impact delivery formats:
• Top Feed – As the first ad shown after initial organic videos, Top Feed occupies a premium position designed to drive mass awareness within reach and frequency campaigns.
• Top View – TopView appears when users open TikTok, before any other content. As a full-screen, sound-on format, it delivers high-impact visibility and immediate brand exposure.
To maximise the effectiveness of these placements and ensure the campaign remained personal, impactful, and cost-efficient, Naoko Studio also leveraged Smart+. Smart+ is TikTok’s AI-powered campaign automation solution, optimising performance, streamlining campaign creation and management, and reducing creative fatigue and costs through automated ad delivery.
This approach enabled Naoko Studio to focus on content and brand communications, while the Smart+ algorithm optimised targeting and delivery to the most relevant audiences with minimal hands-on management.
The results
Outstanding performance driven by creative diversification and strategic ad delivery
The campaign delivered outstanding results. CPA improved significantly, driving a 300% reduction in cost per conversion. At the same time, ROAS increased by +400% while scaling spend. Naoko Studio also achieved a +17% Conversion Lift, a +15% Conversion Amount Lift, and a +10.1% increase in Ad Recall.
These results are a strong testament to Naoko Studio's distinctive creative approach, which prioritised inspiration and engagement before direct sales. They also clearly demonstrate the impact of the chosen ad placements and the effectiveness of Smart+ in optimising audience targeting and delivery.
Through this campaign, Naoko Studio set up a consistent presence on TikTok, resulting in increased visibility, stronger engagement, and improved commercial outcomes. Upper-funnel activity introduced the brand to new audiences and drove discovery, while mid- and lower-funnel campaigns captured demand and converted high-intent users into customers.
A key performance driver was the brand’s commitment to creative diversification. Naoko Studio developed a broad range of assets, including collaborations with influencers and creators, ensuring fresh, engaging content tailored to different audience segments. This creative breadth provided TikTok’s algorithm with greater scope to identify top-performing combinations and optimise delivery at scale.
This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.
The NAOKO Studio TikTok campaign was designed as much more than a product push: it aimed to strengthen the brand’s community by showing fashion as a tool for self-expression, breaking fashion rules, confidence, and everyday versatility. Instead of polished, “catalog-style” content, we focused on authentic, speaking content and fast-paced TikTok formats such as styling transitions, GRWM-inspired looks, and real-life outfit inspiration that reflected how NAOKO Studio is worn in motion and in daily routines. An important outcome was reaching a younger audience and positioning NAOKO Studio as a brand that feels current and culturally relevant. TikTok’s native storytelling helped us connect with younger Millennials through relatable language, trends, and creator-style content, making the brand more discoverable to new users and expanding awareness beyond its core customer base.