Rinascimento

The objective

Increasing conversions for an elegant online fashion brand

Teddy Group is an international fashion company from Italian roots, founded in Rimini in 1961. The group is now present in over 80 countries through the Terranova, Calliope, Rinascimento and QB24 brands, promoting a vision of accessible and inclusive fashion.

On TikTok, @rinascimento_official engages over 63K followers with organic content created specifically for the platform. Their videos incorporate TikTok trends while using elegant and fashionable visuals to reflect the brand’s style and identity.

This campaign formed part of Rinascimento’s always-on marketing strategy, focusing on their products through catalog ads. The primary objective of the campaign was to increase conversions.

The solution

Creating a personalised Ad experience With an Innovative Smart+ Strategy

With the objective of increasing online conversions, Rinascimento implemented an incredibly powerful campaign strategy centred on TikTok Smart+ Catalog Ads.

Smart+ campaigns automate key elements of campaign management on TikTok, including targeting, optimisation and creative delivery. By combining Smart+ with the Catalog Ads format, Rinascimento was able to dynamically showcase relevant products from its catalogue to users most likely to convert, creating a more personalised shopping experience.

This approach uses machine learning to match products with users based on behaviour signals, helping ensure the most relevant items are shown to the most relevant audiences and increasing the likelihood of engagement and conversion.

The results

Maximising Return On Ad Spend With Precise Audience Targeting

The approach, which centred on precise audience targeting and product relevance, delivered strong results for the brand, particularly in terms of cost efficiency.

The campaign achieved a return on ad spend of 15, representing an 80% increase compared with previous non-Smart+ campaigns. Performance was also reflected in engagement and conversion metrics, with a click-through rate of 0.86% and a cost per acquisition of €8. Outside the key metrics, the brand also saw a broader positive impact across the business, including an overall increase in new customers and sales.

The campaign marked the beginning of an ongoing effort on TikTok and demonstrated the value of using TikTok Smart+ for performance marketing. By continuously building audience learning and optimising delivery, the approach supports incremental growth over time while ensuring ads remain relevant to the audiences most likely to convert.

The campaign also has a positive impact on operational efficiency. By automating key elements of campaign management such as targeting and optimisation, Smart+ reduced the need for manual adjustments, allowing Rinascimento to achieve strong sales performance while spending less time managing campaigns.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.