• +14.6%

  Ad recall

• +10.9%

  Awareness

• +5.8 %

  Intent

Protecting eye health and driving purchase intent with TikTok Creative Exchange

• 27.3%

  Lift in Ad Recall vs campaign benchmarks

• 28%

  Higher TopView VTR vs. benchmarks

• 6.4%

  Lift in Brand Favourability

Inspiring consideration for a new demographic with TopView, Top Feed and Creators

• 120M

  Total Views

• 622K

  Install Volume

• 5X

  ROI

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience

• 26K+

  new customers

• 28K

  orders in 5 months

• 350+

  orders a day

Optimizing supplement sales with GMV Max

• 22%

  ROAS increase

• 8%

  growth in purchase rate

• €3.5

  cost per purchase

Achieving continuous growth with a full-funnel strategy powered by AI

• 67M+

  video views in 10 days

• 12

  ROAS

• 2.9%

  CTR

Capitalising on seasonal summer demand to drive sales for innovative heat protection products

• 47%

  growth in new users

• 32.6%

  improvement in cost per new user acquisition

• 13.3%

  higher expected LTV from newly acquired users

Using automated TikTok solutions to grow new users 47%

• 19.3%

  increase in Ad Recall

• 7.7%

  lift in Brand Favorability

• 6.7%

  growth in Brand Awareness

Leveraging TikTok Pulse to maximize brand lift during the holiday season

• 1.2M+

  Delivered total impressions

• 96K +

  Conversions through the AI led microsite

• 147K+

  Clicks to landing page

Transforming Vesak traditions into an interactive digital experience with TikTok

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 62%

  Lift

• 33%

  lift

• 37K+

  Interactions

Using TikTok-first branded content to boost brand awareness, increase ad recall, and reconnect with Gen Z

• 23.5M

  impressions in 48 hours

• 100+

  Creators activated

Proving the power of creator-led storytelling with its Privacy Display campaign, then extending that momentum through Galaxy Circle, its MENA-wide creator program