• +14.6%

  Ad recall

• +10.9%

  Awareness

• +5.8 %

  Intent

Protecting eye health and driving purchase intent with TikTok Creative Exchange

• 120M

  Total Views

• 622K

  Install Volume

• 5X

  ROI

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience

Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• +84%

  higher Total Brand Communication Awareness

• +54%

  higher Brand Consideration

• +3.1%

  Out of phone sales lift

Driving brand and sales impact through TikTok Out of Phone

• +14.2pp

  Ad Recall vs TikTok benchmark

• +12.9pp

  Awareness vs TikTok benchmark

• +5.7pp

  Intent uplift (Brand Lift Study)

How Magnum launched a new ice cream format with TikTok-first creativity

• 23%

  lift in behavioral store visits

• 44%

  lift in behavioral store visits with Top Feed

• 54%

  more efficient cost per incremental visit

Driving retail growth through creator storytelling and targeted media

• 7.6M+

  impressions

• 23K

  landing page views

• 1.9M+

  unique users reached

Real pets, real results: How Camp Bow Wow used authentic, targeted content to connect.

• +159%

  conversions

• +203%

  clicks

• +118%

  reach

A multi-phased strategic campaign gathering learnings for ongoing success

• +22.6p.p.

  Ad Recall Lift, driven by episodic storytelling

• +34%

  higher 6-second VTR, compared to the previous Reach campaign

• +5.5p.p.

  Familiarity Lift, from Reach & Frequency activation

How BLIK used episodic storytelling on TikTok to boost brand recall among Gen Z

• +22%

  lift in ad recall

• +11%

  lift in brand awareness

• +25%

  higher average watch time

Drive awareness of Chili’s new PATRÓN Frozen Margaritas through TikTok Pulse Custom Lineups.