• 15%

  lift in Ad Recall among Gen Z and Millenial audiences

• 2.56x

  increase in CTR

• 85%

  increase in app downloads over campaign period

Turning inspiration into app user growth with Strava's full-funnel "Proof of Life" campaign

• 2.4M

  reached

• 9.7

  ROAS

• +11.7%

  ROAS

Scaling internationally with a strategy designed to reach high-intent shoppers

• 224%

  increase in conversions

• 65%

  increase in ROAS

• 45%

  YoY growth

Au Vodka drives rapid U.S. growth with a full-funnel TikTok strategy

• 66%`

  lower CPC

• 61%

  lower CPA

Daytona Beach used TikTok Search Ads to reach high-intent travelers, improve conversion efficiency, and strengthen peak-season tourism performance.

• $730+k+

  revenue

• 57.1

  ROAS

• 3%

  average CTR on search campaigns

Leveraging search campaigns to scale growth for a luxury hotel brand

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• +39%

  LPV rate

• +157%

  ROAS

• -58%

  cost per purchase

Learn How Sephora UK Drove ROAS with a TikTok Search Ads Strategy

• 50%

  Lower CPL

• 72%

  Lower CPA

• 239%

  Increase in CTR

Drives efficiency and reaches intent driven audiences with TikTok Search Ads

• +75%

  uplift on related organic search terms

• 46%

  engagement rate

• 56.5K

  Search Page views

Uplifting searches on organic terms and driving engagement on Branded Search Hub content

• +267%

  CTR vs SEGA benchmark

• -65%

  CPC vs SEGA benchmark

Learn How SEGA is Driving Efficient Game Sales with TikTok Search Ads and Carousel Formats

• 4X

  higher CTR

• 3.5X

  lower CPC

• 61%

  lower CPL

Sandbox VR used TikTok Search Ads to attract high intent audiences, improve acquisition efficiency, and drive more local bookings across its immersive virtual reality experiences.

• +30%

  ROAS

• -35%

  cost per acquisition

• -25%

  cost per click

Increasing matcha sales via TikTok, with a highly refined audience targeting approach