Stanartis

The objective

Drive conversions for an online luxury dermocosmetic brand

Stanartis is an Italian dermocosmetic brand specialising in skincare, hair care and aesthetic wellness products. Its range includes advanced dermocosmetics, hair care solutions and dietary supplements, developed with a research-driven approach and supported by the medical expertise of Salvatore Artiano.

On TikTok, @stanartis maintains an active organic presence, with over 11K followers. The brand regularly shares authentic, platform-native content, including unboxings, storytelling and user-generated style videos.

Building on previous success with TikTok advertising, Stanartis launched a new campaign with B-Key Media, with the primary objective of driving conversions.

The solution

Leveraging AI automations to effectively target audiences with high intent to buy

The campaign ran from November to December, aligning with the Black Friday and pre-Christmas peak shopping period. It was built around ambitious targets, with KPIs set at a ROAS of 2.5 and a CPA of €40.

Instead of manual split testing, the campaign used broad targeting, covering Italy across all ages and genders, and relied on Smart+ automations to manage delivery and audience targeting . Smart+ automated key elements of the campaign, including audience selection, creative delivery and budget allocation, using real-time performance signals to prioritise the users most likely to convert and maximise results against the brand's defined KPIs.

In terms of content, the campaign focused on Stanartis products using a clear and informative approach, aligning with the brand’s existing content style on the platform.

The results

Exceeding targets with strategic campaign delivery

The campaign delivered outstanding results, exceeding the initial performance targets set for both efficiency and return on investment.

The campaign achieved a return on ad spend of 2.8, outperforming the initial KPI of 2.5. Cost efficiency was also improved, with a cost per acquisition of €34, below the €40 target, while maintaining a click-through rate of 0.44%. These results demonstrate the campaign’s ability to drive conversions efficiently while maintaining steady engagement.

Outside the key metrics, the campaign benefited from efficient creative testing enabled by TikTok Smart+ on TikTok. Low CPMs allowed the brand to test multiple video creatives quickly, identify top-performing assets and scale them effectively. This contributed to faster optimisation and improved overall campaign performance.

Performance was primarily driven by the use of a wide variety of video creatives, designed to address users at different stages of the purchase journey. This approach enabled the brand to test multiple messaging angles and formats, identify what resonated most with the audience and optimise accordingly. By combining this creative strategy with Smart+ automation, the campaign was able to maximise efficiency and deliver strong conversion results.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.