Triumph

Smart+ Unlocks 73% Higher Conversion at 67% Lower Cost During Valentines Day Sale

Objectives

Maximizing seasonal sales during a high-pressure period

Having designed women's lingerie since 1886, Triumph Lingerie knows the importance of connecting with customers during key retail moments.

Valentine's Day represents a rare opportunity to engage shoppers when purchase intent is at its peak. But with countless brands competing for attention, they knew that simply showing up wasn't enough. Triumph needed to deliver relevant offers to the right audience while doing it all at scale within a short window of time.

To achieve their main objective of maximizing sales, Triumph turned to TikTok to leverage the platform's large size and precision targeting to deliver relevant offers to the right audience, at exactly the right moment.

Solution

Leveraging Smart+ to maximize performance

To achieve its objectives, Triumph turned to TikTok Smart+, an AI-powered optimization solution designed to drive better results across the funnel. This was the brand's first time testing Smart+, making Triumph one of the first Swiss brands to adopt the solution.

The campaign leveraged a combination of Catalog Ads and a curated set of seasonal creatives tailored to Valentine's Day shoppers spanning both male and female audiences. The creatives themselves were sourced from a combination of creators and brand assets.

Using Smart+, TikTok's AI model allowed Triumph to automatically optimize their ad placements, bidding, and targeting in real-time. This ensured the right products in their catalog reached the right audiences at the right moments.

With Smart+ constantly learning from performance signals and fine-tuning delivery, Triumph could also focus on creating compelling offers while TikTok's system drove efficiency and scale.

Results

Delivering conversions at unmatched efficiency

Proving the value of AI-driven optimization for high-pressure seasonal activations, Triumph's campaign surpassed expectations, achieving a 67% reduction in cost per order while also increasing the conversion rate by 73% compared to past campaigns.

These results confirm TikTok as a highly effective performance channel for holiday promotions, enabling Triumph to turn Valentine's Day into one of its most successful seasonal campaigns yet!

To find out how Smart+ and TikTok's solutions can improve your conversion rate or boost sales during a major holiday, contact our team here.