Venchi

The objective

Raising brand awareness for master chocolatiers

Venchi was founded in 1878, when Silviano Venchi began experimenting with chocolate in a small shop in Turin. In 1905, the brand created its iconic Nougatine, marking the start of a legacy of craftsmanship and creativity. With over 145 years of history, Venchi has grown into a global leader in the world of chocolate, exploring it in all its forms – including gelato.

Today, the brand shares the Italian way of life and authentic flavors worldwide, offering more than 350 chocolate recipes and 90 gelato flavors across over 200 boutiques in 70 countries. Through iconic products like the Gianduiotto and Nougatine, Venchi becomes a symbol of Italian excellence. The company’s mission is to spread joy through chocolate and gelato made with high-quality ingredients.

@venchi_it has an organic presence on TikTok, sharing visually engaging content that celebrates its Italian heritage and passion for chocolate and gelato with its 112k followers.

The brand emphasised storytelling and authenticity, which offered behind-the-scenes glimpses, artisanal production moments, and joyful experiences in its boutiques. It featured a variety of creative formats such as “Life in Venchi”, “Venchi Answers”, and “At School with Venchi” - which showcased daily life at Venchi, answered audience questions, and highlighted the chocolate-making process, which helped engage viewers in fun and educational ways.

Having advertised on TikTok previously, Venchi launched this campaign in 2025 with the objective of raising brand awareness.

The solution

Leveraging popular ad formats for maximum impact

Being an awareness campaign, the ads targeted a broad audience in Italy aged 18–55+, making use of TikTok’s targeting algorithms to optimise delivery.

With a strong focus on content, the campaign was delivered using both Spark Ads and Dark Ads (ads not shown on the Venchi profile). The campaign tested the two formats against each other, allowing the brand to learn and optimise future campaigns based on which format achieved the strongest results.

Alongside the split test, Venchi also made use of Top Feed, TikTok's high-impact ad format that positions the video in the first slots in-feed, ensuring good visibility. This format is particularly well suited to brand-building and awareness campaigns, where views are a key metric.

The chocolatiers worked alongside creators to produce the campaign content, and used informative content that showed the chocolate-making process and incorporated strong hooks to capture audience attention. The content demonstrated the heritage and quality behind the Venchi brand, creating an elevated brand positioning to grow its audience.

The results

Successfully raising brand awareness with a content-driven campaign

The campaign was a strong success, achieving an average play time per video view of 2.46 seconds, a CPM of €0.64, and 38 million total impressions.

By testing multiple creatives across different ad formats (Top Feed, Spark Ads, and Dark Ads), Venchi was able to build a campaign that captured audience attention and created a buzz around the brand.

Venchi worked alongside their TikTok representative to identify the most effective solutions for building brand awareness.

In addition to the key performance metrics, Venchi also noticed an uplift in brand awareness and website traffic as a result of the campaign’s success.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.