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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (70)
Ghost Beds Cover Image TikTok SMB Case Study
  • 255k+

    total GMV

  • £40

    CPA

  • 11

    ROI

July 31, 2026
Ghost Beds

Driving cost-efficient sales through an authentic GMV Max campaign
Cover Image
  • 17%

    higher ROAS vs. existing benchmarks

  • 16.2%

    lift in Ad Recall

  • 5.7%

    lift in Brand Favourability

July 20, 2026
Endy

Powering full-funnel performance with Pulse and Smart+
Omhu banner
  • 435K€

    Purchase value

  • 5.42x

    ROAS

June 29, 2026
OMHU A/S

Using a TikTok-first campaign to remove purchase friction and deliver record-breaking growth during Black Week
Conforama Cover Image TikTok SMB Case Study
  • +239%

    click-through rate

  • +2.22%

    cost-efficiency

  • +3.4x

    purchase intent

June 09, 2026
Conforama

Driving website traffic through a UGC-powered Search campaign
The Motion Books banner
  • 4,081%

    Shop GMV growth

  • 9X

    ROAS from retargeting campaigns

  • 13,111%

    Affiliate GMV growth

May 31, 2026
The Motion Books

Driving scalable sales growth by combining TikTok Shop, affiliate creators, conversion-focused retargeting, and WooCommerce.
Maskun Kalustetalo Cover Image TikTok for Business Case Study
  • 55k

    link clicks

  • 10x

    ROAS

  • €0.23

    cost per click

April 22, 2026
Maskun Kalustetalo

Leveraging TopView to make maximum impact during Black Friday
Bonny thumbnail
  • +36%

    Uplift in ROAS*

  • +175%

    Uplift in Conversion*

  • -26%

    Lower CPA*

April 21, 2026
Bonny

Boosting efficiency and conversion with Smart+ automation
Takkenkamp Groep Cover Image TikTok SMB Case Study
  • 88.5%

    follower growth in 1.5 months

  • <€1

    cost per follow

  • 19%

    engagement Rate

February 17, 2026
Takkenkamp Groep

Raising awareness for a growing brand on TikTok with a content-driven approach
Cover
  • 191%

    Higher Website ROAS vs. BAU campaign

  • 58%

    Lower CPA vs. BAU campaign

  • 533%

    Higher Add to Cart Rate vs. BAU campaign

November 21, 2025
Ashley Canada

Driving exceptional ROAS for high-value furniture purchases with Smart+ optimization
Whirlpool Misión Agua
  • 535+

    UGC

  • 13%

    Engagement Rate

  • 8X

    ROI

November 11, 2025

Driving sustainable awareness and measurable business impact with MMM through a purpose-led TikTok strategy
Mira's Kitchen Thumbnail
  • 5.4x

    Higher CTR*

  • 3.5x

    Higher CVR*

  • -60%

    Lower CPA*

November 09, 2025
Mira’s Kitchen

Kitchenware brand boosts ad efficiency with AI-generated creatives
banner
  • 23%

    Increase in ROAS

  • 3×

    Growth in Total TikTok Revenue YoY

November 03, 2025
easyplant

Easyplant grows performance with Smart+ optimization