See our success stories
TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.
Our success spotlight
Toyota
By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.
See case studyDiscover more success stories from across TikTok
Laura Geller
Laura Geller unlocked 10% total revenue growth by confidently scaling GMV Max and Smart+
Camp Bow Wow
Real pets, real results: How Camp Bow Wow used authentic, targeted content to connect.
ING
Leveraging TikTok Custom Pulse, ING elevated its basketball sponsorship during the European Championships, driving key brand lifts.
Publicis Media
Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand
Nécessaire
Driving measurable Amazon and DTC growth with Smart+ and a full-funnel TikTok strategy
Nordic Naturals
Proving TikTok as an incremental growth driver beyond last-click attribution
Marks & Spencer
Learn How Marks & Spencer Drove Incremental Customer Growth With Smart+ and TikTok-First Creative
Fenty Beauty
Leveraging TikTok Shop's halo effect to extend incremental performance and drive omnichannel sales.
Reserved Geo-Lift
Proving TikTok’s unmatched impact in online and offline sales
Ulta Beauty
Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month
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