See our success stories
TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.
Our success spotlight
Toyota
By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.
See case studyDiscover more success stories from across TikTok
Ulta Beauty
Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month
Tu Clothing
Learn How Tu Clothing Achieved Record-Breaking Sell-Through Rates with TikTok Shop
New Belgium - Voodoo Ranger
Driving awareness and engagement as one of the first alcohol brands on TikTok, using best-practice creative, media, and measurement across key seasons.
OluKai
Implementing an impressions-based attribution model to accurately capture TikTok's performance impact
Orbit
How Mars boosted offline Orbit sales with TikTok’s Brand Auction and Sales Lift solution powered by LiveRamp and Carrefour shopper data operated by Unlimitail
Air Arabia
Air Arabia becomes the first airline globally to pioneer Ai-powered Travel Ads with Smart+ and scale Gen-Ai creative personalization across 12 markets in its global marketing campaign.
Elijah's Xtreme Hot Sauce
Efficiently scaled GMV Max campaigns through Post Purchase Survey validated results.
Self Financial, Inc.
Leveraging Twigeo to run a geo-lift study, Self Financial saw incremental lift and decreased cost per registration.
Skittles
Celebrating Pride with Out of Phone, In-Feed Ads and Creator Partnerships
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