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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (161)
adidas banner
  • 120M

    Total Views

  • 622K

    Install Volume

  • 5X

    ROI

August 27, 2026
adidas

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience
Cymbiotika banner
  • 26K+

    new customers

  • 28K

    orders in 5 months

  • 350+

    orders a day

August 18, 2026
Cymbiotika

Optimizing supplement sales with GMV Max
Topicals
  • 3.7X

    uplift in Amazon revenue

  • 460%

    increase in GMV Max investment

  • 3X

    halo total ROAS uplift

August 12, 2026
Topicals

Proving the cross-channel value of GMV Max and driving Amazon revenue up 3.7X
Breitling Banner
  • 5.2%

    higher Intent lift (vs. 0.4% US benchmark)

  • 8.2%

    higher Preference lift (vs. 0.6% US benchmark)

  • 0.6%

    higher CTR (vs. 0.4% Pulse benchmark)

July 23, 2026
Breitling

Partnering with TikTok creators to authentically join football culture in America
samsung circle
  • 23.5M

    impressions in 48 hours

  • 100+

    Creators activated

June 28, 2026
Samsung

Proving the power of creator-led storytelling with its Privacy Display campaign, then extending that momentum through Galaxy Circle, its MENA-wide creator program
Swiss Arabian banner
  • 650K+

    total post views

  • 3.6K+

    TikTok followers

  • $449K

    revenue

June 29, 2026
Swiss Arabian

Partnering with Young With Solutions to launch and scale their presence on TikTok Shop
TT Banner 3
  • 143M

    total impressions

  • +11.9%

    ad recall

  • +10.6%

    awareness

June 25, 2026
e.l.f. Cosmetics

Driving full-funnel impact with creator-led content and premium TikTok placements
McFIT Banner
  • 35.7%

    lift in ad recall

  • 14.96%

    add-to-cart growth

  • 14.47%

    complete payment growth

June 02, 2026
McFIT

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.
The Motion Books banner
  • 4,081%

    Shop GMV growth

  • 9X

    ROAS from retargeting campaigns

  • 13,111%

    Affiliate GMV growth

May 31, 2026
The Motion Books

Driving scalable sales growth by combining TikTok Shop, affiliate creators, conversion-focused retargeting, and WooCommerce.
Virgin Voyages on TikTok for Business
  • 22.7M

  • 696%

  • 1,103

May 29, 2026
Virgin Voyages

Bringing 1,000 creators "on board" to create a cultural moment
Laura Geller
  • 50%

    increase in GMV Max spend

  • 10%

    overall revenue uplift within 30 days

  • 40%

    remaining headroom to scale

April 23, 2026
Laura Geller

Laura Geller unlocked 10% total revenue growth by confidently scaling GMV Max and Smart+
Camp Bow Wow banner
  • 7.6M+

    impressions

  • 23K

    landing page views

  • 1.9M+

    unique users reached

March 31, 2026
Camp Bow Wow

Real pets, real results: How Camp Bow Wow used authentic, targeted content to connect.