For marketers and social media managers, pitching TikTok as a high-priority marketing channel for your clients enables you to deliver measurable impact. More than just a social media platform, TikTok is an incubator where trends begin, brands grow, communities thrive and agencies create great work for an environment that rewards creativity.
TikTok blends entertainment with commerce like no other platform and the marketing opportunity is huge. Nearly 73% of social or video platform users see TikTok as a hub for entertainment, and 56% say TikTok ads lead them to discover new products or brands.¹
With users immersed in the full-screen, sound-on environment whenever an ad is playing, TikTok delivers unparalleled attention that drives real results. From TikTok’s full-funnel marketing strategies to case studies and creative tools, let’s explore how agencies can showcase TikTok’s transformative power to brand clients.
TikTok marketing strategy: The full-funnel advantage
TikTok offers a complete marketing solution that spans the entire funnel – from awareness to conversion – all fueled by a community eager to discover and act. Here’s how TikTok supports every stage:
Awareness: Reach untapped audiences effortlessly. 72% of SMBs say TikTok advertising has helped them connect with new customers.²
Consideration: Build trust and affinity. 90% of users say they think more positively about SMBs they see on TikTok.³
Conversion: Drive action. 52% of users who come across SMB content on TikTok go on to make a purchase.³
Unlike traditional marketing funnels, TikTok’s purchasing journey is an infinite loop. Users discover, engage, and act continuously, making it easier for your clients to stay top-of-mind. This non-linear approach is perfect for fostering ongoing engagement and driving consistent results.
Streamlining TikTok campaign management for agencies
Managing campaigns across multiple clients can be complex, but TikTok’s Business Center simplifies the process for agencies. It’s an all-in-one hub designed to make campaign management seamless and efficient:
Centralised Hub: Keep payment, billing, and invoicing in one place.
Manage Access: Control who has access to what assets and data, adjusting permissions as needed.
Own Data and Assets: Ensure your agency retains ownership of assets and performance data.
Get Started with TikTok Business Center:
Register on the TikTok Business Center.
Invite Members and Partners to collaborate.
Create and Share Assets, like ad accounts and tracking pixels.
Set Up Payments with your preferred billing method.
Optimise Campaigns using the Overview Page for performance insights.
Find more details in the Help Center. Explore specific guides on managing TikTok accounts in the Business Center, transferring leads from the agency ad account to the brand Business Center and guides on how to use the Planning Inspiration page for creative inspiration and post-campaign reporting.
Data and privacy: Secure, reliable solutions
TikTok ensures your clients’ campaigns stay compliant and effective in a world of evolving privacy regulations. With tools like the TikTok Pixel and Events API, you can collect reliable data while respecting user privacy.
Performance Boost: Campaigns using Pixel + Events API see +19% incremental events and +15% improved CPA.⁴
Future-Proofing: The Events API ensures safe, reliable data connections even in a cookie-less future.
TikTok’s dual data approach provides peace of mind while maximising campaign performance for your clients.
Join our TikTok Agency Incubation Program for more insights
TikTok is transforming the way businesses connect with their audiences. With its unparalleled engagement, creative tools, and proven results, it’s time to bring TikTok into your client’s marketing strategy. We've prepared a hub full of resources to help your team craft the next best campaign for your clients.
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