Consideration
From watching to wanting
Here at Funnel HQ, the mid-funnel is where interest becomes growth. TikTok turns curiosity into confidence, helping people move from inspiration to action. Meet the solutions that build intent and drive results.
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Inside TikTok's Funnel HQ
TikTok is committed to helping businesses like yours bridge the gap from awareness to conversion with full-funnel solutions for every stage of the journey.
Unlock mid-funnel growth
Traffic ads
Drive high-intent users to your website or landing pages with a flexible mid-funnel objective built to bridge the gap between discovery and conversion.
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Focused View
Guarantee high-attention engagement by delivering your video ads to users most likely to watch for at least six seconds or actively interact with your content.
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Brand Consideration ads
Activate leaned-in audiences and deepen consideration with a bespoke mid-funnel growth objective designed to target high-intent users, all powered by TikTok Market Scope.
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TikTok Market Scope
Understand, measure, and unlock your consideration audience to spot patterns early, optimize your strategy, and build the data blueprint you need to stay one step ahead before launching.
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