Beans App

The objective

Launching a Smart+ campaign to encourage App Installs

Beans App is an award-winning digital wallet designed to make global money transfers faster, simpler and more accessible. The platform allows users to send, receive and manage funds while retaining full control of their balance. By using blockchain technology to power peer-to-peer transfers, Beans removes traditional intermediaries and enables faster delivery without placing funds on hold.

@BeansApp maintains an organic presence on TikTok, primarily sharing UGC content that explains the services available through the app.

Having advertised on TikTok previously, Beans App launched this new campaign testing the effects of Smart+ on campaign performance. Working with TNG Agency, Beans App launched the campaign with the key objective of promoting app installs.

The solution

Leveraging AI campaign management for seamless, optimised delivery

Instead of setting manual targeting criteria, the campaign specified only the countries Argentina, Chile, Colombia, Costa Rica, Mexico, Panama, Paraguay and Peru for delivery. Targeting and optimisation were then managed using TikTok Smart+ to guide campaign delivery.

Smart+ is an automated campaign management solution on TikTok that uses AI to optimise ad delivery towards the most relevant audiences. It analyses user behaviour signals to improve delivery based on who is most likely to take action based on the campaign objective. In this case, the system automatically prioritised users most likely to install the Beans App.

The Smart+ automation reduced time spent on ad operations by assisting with ad creation and delivery, while also helping reduce creative fatigue and costs through automated creative rotation.

In terms of content, Beans App primarily used UGC video ads, informative image ads and product benefit image ads.

To support campaign setup, Beans App worked closely with their TikTok representative, who provided guidance throughout the process and helped address questions or issues as they arose. This support helped ensure the campaign setup and launch ran smoothly.

The results

Incredible results delivered with high cost-efficiency

The campaign delivered outstanding results, demonstrating the impact of Smart+ campaign management.

The campaign delivered a cost per registration of €2.29 while generating 1,790 conversions for Beans App. Engagement was also notably strong, with a click-through rate of 5.03%, well above benchmark levels within the wider campaign. Cost efficiency was further reflected in the campaign’s CPC of €0.03 while generating 144,234 clicks, significantly lower than comparable app and website campaigns.

Outside the key metrics, the campaign also demonstrated stronger efficiency compared with alternative campaign strategies. In comparison, in a website campaign targeting the same regions, Beans App recorded a cost per registration of €29.42 - which highlights the huge cost efficiency benefits of using Smart+ compared to a manual campaign setup.

By automating targeting, optimisation and delivery on TikTok, Smart+ was able to identify the audiences most likely to install the app and allocate budget accordingly. This combination of automation and precise targeting, teamed with guidance and support from TikTok, maximised the campaign efficiency while delivering strong cost performance.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.