Dupes SE

The objective

Scaling business growth in new regions for a growing online perfume store

Dupes SE is an online perfume store founded by mother and daughter Teja and Stefanie Mulic, who jointly own 100% of the company. With many years of experience in the perfume industry, they bring deep expertise and strong insight into the market. The brand began with the ambition to give everyone access to perfumes that allow them to treat themselves and feel luxurious, without having to pay a fortune.

Over the years, they have grown the business and refined the Dupes SE concept, offering fragrances reminiscent of leading brands that are kind to both the wallet and the mind.

The founders promote Dupes SE through their thriving TikTok profile, @tejamulic, which has over 100K followers. The profile shares a range of personable and authentic content, promoting their perfumes and documenting the business journey, including product reveals, news, events and live streams.

Working with the marketing and design agency Satureight, Dupes SE launched this new campaign on TikTok, mainly to drive conversions and business growth in Sweden and Norway.

The solution

Leveraging industry-leading campaign automations to optimise performance

With the goal of driving new business growth in Sweden and Norway, the campaign initially launched as a standard sales campaign. However, the brand quickly switched to Smart+ to optimise performance. After seeing strong early results, Dupes SE moved their entire budget into the Smart+ Web campaign.

Smart+ allows advertisers to create a single AI-powered campaign, automating processes across targeting, optimisation and creative delivery. By switching to Smart+, the perfume shop was able to automatically optimise ads for performance, build high-performing campaigns using machine learning and predictive AI, spend less time on ad operations, and reduce creative fatigue and costs by automating how creatives were shown to their audience and driving to their website.

In terms of content, the campaign featured UGC, including videos with co-founder Stefanie alongside other TikTok creators to broaden the creative mix and maximise brand impact. To keep audiences engaged, the brand released new creatives weekly, supported by broad audience targeting.

The results

Over 1000% ROAS with authentic content teamed with Smart+ Web campaign management

Overall, the campaign was a huge success, particularly in line with the brand’s goal of expanding further into the Swedish and Norwegian markets. Throughout the campaign, Dupes SE worked closely with Satureight and TikTok’s account team to build the optimal set-up for success. This collaborative approach ensured the right creative strategy and campaign structure were in place to maximise growth.

The results speak for themselves. The campaign achieved an impressive ROAS of 1056%, the Norwegian market grew to account for 20% of the brand’s overall revenue, and total revenue increased by 400% year on year.

Beyond the numbers, the campaign enabled Dupes SE to successfully establish a stronger presence in Norway and significantly boost overall sales.

Overall, it was a highly successful campaign that struck the ideal balance between an engaging, authentic content strategy and a smart targeting approach, powered by AI-driven ad tools that optimised performance for maximum impact.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.