HubX
Scaling an IOS app AI Video Generator with a new features of Bulk Export/Import features
The Objective
Rapid scaling with sustained profitability levels
AI Video Generator is an app that uses artificial intelligence to transform text and images into engaging videos in just a few steps. Built by HubX, a technology hub creating next-gen apps with world-class expertise and cutting-edge technology, it empowers marketers and creators with seamless video generation, automation, and intuitive editing tools.
The HubX team already had significant TikTok activity but faced operational challenges in manually managing and scaling multiple tests across bids and creatives, seeking a more efficient and structured testing approach.
The Solution
Turning a blocker into an opportunity
The TikTok for Business team shared an opportunity for the advertiser to participate in the first wave of the new version of the Bulk feature.
Bulk Import/Export functionality represents an ad creation tool that eliminates the need to manually create ads on the TikTok Ads Manager platform. By configuring ad content in CSV/Excel files and uploading them to the TikTok Ads Manager platform with a single click, advertisers can efficiently create, modify, and add their campaigns, ad groups, and ads in bulk. The new update allowed the AI Video team to use the Bulk feature to create dozens of campaigns for the iOS app through one CSV file, combining campaign bidding strategies, different creative bundles, and targeting; most importantly, it helped to simplify the process and save more time.
The Results
Creating a scalable approach
Thanks to their expertise and through several iterations, the AI Video team quickly developed an optimal template and workflow for using the Bulk Export/Import feature. This enabled the following results:
By increasing the number of active campaigns, daily ad spend grew by 250%.
A structured approach to managing a large volume of creatives helped reduce CPA by 15%.
Active testing of different bidding strategies led to an 11% increase in ROAS.
TikTok's ad ecosystem gave us the scale and creative flexibility to test across formats and audiences rapidly—which is exactly what AI Video Generator is built for. We were already running a high volume of tests, but managing them manually was a bottleneck. The Bulk Import/Export tool changed that: we could launch dozens of campaigns through a single CSV file, with different bids, creatives, and targeting all in one go. Once we reached our audience at the right scale, the results spoke for themselves—the time we saved went straight back into creative testing, and that drove measurable improvements across every key metric.