Lạp Xưởng Như Huỳnh

The Objective

Lạp Xưởng Như Huỳnh is a Vietnamese brand built on a traditional staple: sausages. As the business expanded its digital presence, TikTok Shop evolved into a key storefront, accounting for 80% of its online revenue.

For the 11.11 Mega Sale, the brand’s goal was to grow their sales while keeping operations simple. They wanted to prove that a dedicated team could achieve significant results without needing a massive budget.

The Strategy

1. Prioritise Self-LIVE 

To keep costs predictable and maintain a direct connection with their customers, the brand focused on self-hosted LIVEs. By relying on their in-house team instead of external hosts, they saved on commission fees while building genuine relationships with their audience.

While LIVEs remained the heart of their strategy, they did not operate alone. The team paired them with Product GMV Max, which functions like an “always-on” digital salesperson. Running continuously in the background, Product GMV Max automatically identified interested shoppers and showcased products, ensuring the shop stayed active and generated orders around the clock.

2. Streamline Operations with Automation Tools 

To further reduce operational strain, the team leaned into automation. 

Auto Remix

Instead of filming new videos, Auto Remix automatically transformed the best moments from LIVEs into short-form video ads. This created a steady stream of fresh content without the need for additional filming.

Promo Days

Meanwhile, Promo Days acted as an autopilot for ad spending. Instead of manually adjusting budgets to match fluctuating traffic, the system automatically increased the budget and adjusted ROI targets when shopper intent was at its peak. This allowed the brand to capture incremental GMV during high-demand windows without constant monitoring. 

The Result

By focusing on what they do best, connecting authentically with their customers and letting TikTok’s tools optimize performance, Lạp Xưởng Như Huỳnh achieved results that surpassed their expectations. Compared to the baseline period, the brand saw 1.8x GMV growth, a 52% uplift in orders, and delivered an impressive 12x ROI.

Lạp Xưởng Như Huỳnh demonstrated that success on TikTok is not about having a massive production budget. By combining the human element of live interaction with the digital efficiency of automated ads, any SMB can scale their business effectively while keeping their operations simple and sustainable.