Magnifiscience

The objective

Increasing TikTok Shop sales for a science-based luxury skincare brand

Magnifiscience offers science-based skincare products as an alternative to injections and facelifts. The brand develops formulas based on biomedical research, combining active ingredients designed to support skin regeneration, protect against external aggressions, and address visible signs of ageing.

On TikTok, @magnifiscience maintains a consistent and professional presence. While organic content is not a main focus, it reinforces the brand’s presence on the platform.

Working with their agency, Adopterz, Magnifiscience continued their campaign through the Black Friday period, using GMV Max, which they have been running since August 2025.

The primary objective of the campaign was to increase sales through their TikTok Shop.

The solution

Continuing a successful strategy through the peak Black Friday shopping period

Focusing on TikTok Shop sales, the campaign continued to target the brand's core demographic (people in France aged over 40), to drive sales and return on investment during the peak Black Friday period.

The main driver of the campaign was GMV Max, TikTok's automated solution that uses all available creative assets, audience signals, and placements to optimise both organic and paid delivery towards the advertiser's conversion goal. This allowed Magnifiscience to manage campaigns efficiently while scaling product performance across TikTok Shop.

In terms of content, Magnifiscience leveraged TikTok's Affiliate Creatives for Ads (ACA), which enables brands to turn affiliate content into ads at scale. This allowed the skincare brand to increase content volume by using creator videos within their campaigns.

Content was driven by affiliates, with an average of 100 product samples sent each week to generate videos. The brand focused on increasing video volume while maintaining creator quality, working closely with top affiliates to produce more content and maintain ongoing collaboration.

To support optimisation, multiple creatives were run simultaneously. Using GMV Max analytics, the brand identified top-performing creators and videos, then prioritised these within the campaign.

During Black Friday, the strategy prioritised promoting the Hydration Pack through affiliates to increase average order value. A Black Friday creator challenge was also introduced to create buzz and increase content variety during the peak period.

The results

Scaling sales whilst maintaining cost efficiency with GMV Max

The campaign delivered strong results during the Black Friday period, with a 10% decrease in cost per order compared to October. It also generated 3,300 orders, an increase of 2.42x month-on-month, alongside 2,126 total creator videos posted (+161% vs October).

A key driver of this performance was the campaign’s test-and-learn approach. Using GMV Max analytics, Magnifiscience identified top creators and prioritised their content, while also securing permissions to reuse high-performing videos within the campaign. Features such as Promotion Days allowed the campaign to scale in line with Black Friday demand.

The strategy also benefited from being part of a continuous campaign running since August. This meant that learnings, creative testing, and optimisation were already in place ahead of Black Friday, allowing the campaign to enter the peak period with strong foundations and scale more effectively.

Beyond performance, the campaign supported wider business growth. Improvements in internal logistics and customer operations helped better serve TikTok Shop demand, while strong performance of the Hydration Pack led to the development of four additional products tailored to the platform.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.