Establishing a household name for beauty products with Spark Ads and TikTok Shop
When the entrepreneurial sisters Simran and Siddih were still in their teens, they realised that most haircare products were packed with harmful chemicals. As the more luxurious products were too expensive, their passion for cosmetics drove them to take matters into their own hands.
After combing through the market for alternative ingredients and consumer needs, the duo tested different formulas and received rave reviews for their first products among family and friends. Supported by their two brothers Sach and Sunny, the family-run business was officially founded in 2009 in the heart of North London. Since then, Nature Spell, has enchanted consumers with efficient and affordable haircare and skincare products backed by the science of powerful active ingredients, natural extracts and cold-pressed oils.
With this campaign, the business wanted to increase TikTok Shop sales while reaching new audiences and building a community that loves what the brand stands for. To establish a connection with a unique demographic, @nature.spell used a solution that involved that very same community.
Spark Ads allow you to build your brand authentically by turning your organic posts, or the ones of others, into ads. It feels like advertising without selling and improves the performance and ROI. With their authorisation, Nature Spell worked with other creators to reach people who appreciate effective, clean, and ethically produced beauty products.
This small business focused on user-generated content and targeted different groups across various ad sets with a mix of videos. Some aimed at building awareness with more educational and inspirational content, and others set out for conversion by talking about the brand’s mission and value proposition, explaining how it is different from the competition.
The videos were relatable, made by reviewers of the products and non-paid affiliates. Some ads didn’t even talk about the products, but focussed on music and showed high engagement nevertheless. Their TikTok account manager assisted weekly by going through the campaign for setups and optimisations. Eventually, the team retargeted everyone who had viewed a new video and realised high conversion rates.
Looking at the numbers, the brand got its foundations right. Their goal of 7x ROAS (return on ad spend) turned out to be more than double with 16.5. A total of 779,238 views with a £1.11 cost per acquisition delivered a purchase rate of 24.32%.
Within just 12 months after their platform debut, Nature Spell reached 1 million orders on their TikTok Shop alone!
Today, the company still enjoys the afterglow of their efforts. With a strengthened brand in the long run, their products became a household name in the UK when it comes to haircare routines. The growth allowed for new product developments, selling across the country's main retailers and opening a new factory with 25 additional employees. Success applied with a thick layer.
Ads on TikTok provide a breath of fresh air to advertising and the ability to reach the right set of people and engage with them in a way no other platform can do so.
Interested in boosting your brand's presence on TikTok? Connect with a TikTok Advertising Specialist to learn more:
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