Orachuma Tua 7SianSathanLokan

The Objective

Orachuma Tua 7SianSathanLokan is a Thai snack brand known for its nut-based mixes. As shopping behaviour shifted toward social commerce, the brand leaned into TikTok Shop, which now drives 80% of its total sales. 

With Mega Sales season approaching, Orachuma Tua 7SianSathanLokan faced a challenge common to many small medium-sized businesses (SMBs): 

How do we stand out in a sea of discounts and big players without compromising profit margins?

The Strategy

Rather than competing on price alone, the brand focused on product quality, operational agility and community engagement.

1. High-Volume, Low-Cost Creatives 

Orachuma Tua 7SianSathanLokan activated Affiliate Creatives for Ads Open Plan, allowing creators to produce content in exchange for commission. This expanded their creative volume without heavy upfront investment, ensuring a steady flow of fresh content throughout the campaign. At the same time, the team stayed committed to what consistently drove results: self-run LIVE sessions. LIVE remained the core revenue engine, while creator videos amplified reach and performance.

2. Inventory Control & Interactive Operations 

Operational readiness was equally important. Ahead of the Mega Sale, backup stock was secured to prevent missed sales when demand surged. The team also introduced real-time product customisation during LIVE sessions. Customers could request specific product combinations, which were packed and fulfilled on the spot. This interactive experience built credibility, created urgency, and encouraged impulse purchases, reinforcing LIVE as both a sales channel and a relationship-building tool.

3. Smart Budgeting for Momentum

The team used LIVE Viewer Boost during the first hour of every stream to accelerate traffic growth and build early momentum. As traffic surged, ROI targets were strategically lowered to maximise delivery and capture every possible customer.

The Result

By turning authentic engagement into their biggest competitive advantage, Orachuma Tua 7SianSathanLokan unlocked a new level of growth. Compared to the baseline period, the brand achieved 2.9x GMV, 163% uplift in LIVE orders, and an incredible 18.3x ROI.

What began as a high-pressure sales window became a defining moment for the brand. Orachuma Tua 7SianSathanLokan demonstrated that success on TikTok Shop is not about having the biggest budget, and that small brands can win too.