• +10%

  Higher D7 ROAS vs. Client KPI

• -26%

  Lower cost per purchase vs. Control campaign

• +107%

  Higher user purchase value uplift vs. Control campaign

How Vertigo Games helped Critical Strike exceed its D7 ROAS KPI on iOS with TikTok’s SDK and IAP VBO D7 Highest Value optimization.

• 60%

  increase in Lead Volume

• 48%

  lower Cost per Lead

• 32%

  lower Cost per Qualified Lead

How Linh Anh Beauty Clinic increased lead volume by 85% with Multiple Location Selection

• 410%

  uplift in lead volume

• 37%

  lower cost per qualified lead

• 32%

  lower cost per booking

How Zema Achieved 410% More Leads with Smart+ Lead Generation's Multiple Location Selection

• 120M

  Total Views

• 622K

  Install Volume

• 5X

  ROI

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience

• 22%

  ROAS increase

• 8%

  growth in purchase rate

• €3.5

  cost per purchase

Achieving continuous growth with a full-funnel strategy powered by AI

• 67M+

  video views in 10 days

• 12

  ROAS

• 2.9%

  CTR

Capitalising on seasonal summer demand to drive sales for innovative heat protection products

• 47%

  growth in new users

• 32.6%

  improvement in cost per new user acquisition

• 13.3%

  higher expected LTV from newly acquired users

Using automated TikTok solutions to grow new users 47%

• 19.3%

  increase in Ad Recall

• 7.7%

  lift in Brand Favorability

• 6.7%

  growth in Brand Awareness

Leveraging TikTok Pulse to maximize brand lift during the holiday season

• 1.2M+

  Delivered total impressions

• 96K +

  Conversions through the AI led microsite

• 147K+

  Clicks to landing page

Transforming Vesak traditions into an interactive digital experience with TikTok

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 21.9%

  lift in sales

• 8.5pts

  lift in ad recall with Brand Consideration Ads

• 3.3pts

  lift in brand association

Ruffles drives mid-funnel impact with Brand Consideration Ads on TikTok

• 62%

  Lift

• 33%

  lift

• 37K+

  Interactions

Using TikTok-first branded content to boost brand awareness, increase ad recall, and reconnect with Gen Z