Thirteen years of experience, growing into one of TikTok's top Italian agencies
Uannabi Studio's story started 13 years ago, before TikTok existed, and while Italian e-commerce was still finding its feet. From day one, the agency built partnerships with Google, Samsung and Apple, relationships which are still ongoing today.
Run by a team of ADV strategists, social media managers, graphic designers, photographers, videomakers and TikTok Shop account managers - the team specialises in proactively anticipating trends, rather than chasing them. Since the launch of TikTok in Italy (2025), Uannabi Studio have become experts in helping their clients grow on the platform, whilst their own profile @uannabi.studio has also built a strong engaged audience of over 11K followers.
Each year, Uannabi Studio works with over 300 clients and develops more than 1,000 campaigns, spanning emerging brands through to global names such as Samsung, Google, Apple and Xiaomi. Their mission focuses on creating real connections between brands and people, with sustainability, ethics and innovation at the heart of every project.
Uannabi Studio is a top TikTok Shop Partner, holding the title of Italy's leading TikTok-certified agency for revenue generated on the platform, without interruption since launch.
The team maintains a direct relationship with TikTok, including regular visits to TikTok's Milan offices, and today manages more than 80 active clients on TikTok Shop with a combined seller GMV of over €12 million.
Uannabi Studio builds complete systems from scratch, bringing content, advertising, store management and livestreaming together into one integrated process. This method has delivered an average cost per purchase of just €1, with ROI between 5x and 15x on ad spend in one rapid-launch case.
Results vary by category: 10x-plus on Accessories, 6.5x to 7.3x on Fashion, and around 4x on Beauty, reflecting a method built around each category's own dynamics.
Noeila Fashion puts the method into practice. The fashion brand had no prior presence on TikTok Shop. In three months, Uannabi Studio built a complete system from the ground up, covering content, advertising, store management and livestreaming, taking Noeila Fashion to €150,000 in monthly revenue at an average cost per purchase of €3.90 and an ROI of 5x to 15x.
Uannabi Studio now manages over €50 million in annual ad spend across all platforms, with an average overall ROI above 10x. Being recognised as a top TikTok Shop Partner has also lifted the agency's own visibility: following the award announcement, Uannabi Studio's account gained 3,685 followers in 19 days, up 58%, while its own campaign cost per lead dropped from €9.98 to €7.03, bringing in new business enquiries.
This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.
Thirteen years of roots, a team that looks forward: being certified by TikTok as the #1 agency in Italy for revenue generated on the platform isn't a title you win once — it's a title you defend every month, with real data and a method that scales across every category and every market."