Ütopya

The objective

Increasing sales for a growing fashion store

Ecomm Retail was founded in 2020 and integrates physical retail with online sales channels. The company has developed its own brands, including Ütopya, focused on fashion. With over 25 years of experience in the fashion industry, the founder brings strong expertise in quality, design, and market knowledge.

On TikTok, @utopyashop_ has built a strong organic presence with over 77K followers, consistently sharing aesthetic fashion content featuring real people. Content focuses on lifestyle-driven videos, outfit styling, and current trends, showing how products fit into everyday life through formats made for TikTok.

Having previously run campaigns on TikTok, this campaign was managed in-house, with full control over both content and campaign delivery.

The primary objective of the campaign was to increase overall sales and grow the brand into a larger online shop.

The solution

Ütopya collaborated with TikTok creators, continuously producing fresh assets for strong long-term campaign performance

Running as an always-on campaign over the past year, the activity targeted customers in Spain, maintaining a consistent presence to drive ongoing sales.

The main driver of the campaign was GMV Max, TikTok’s automated solution that uses creative assets, audience signals, and placements to optimise both organic and paid delivery towards total GMV. This allowed the brand to manage campaigns efficiently while continuously scaling product performance over time.

In terms of content, the campaign focused on trend-led outfit try-ons and product features, showing how items could be styled and worn in everyday settings.

A key pillar of this strategy was affiliate content. The campaign was driven by creators, increasing content variety while maintaining authenticity and relevance. By collaborating with affiliates through TikTok’s tools, the brand was able to expand its reach and connect with new audiences through content that felt native to the platform.

No manual testing or split testing was used. Instead, the always-on structure and continuous content flow allowed the system to optimise delivery over time through GMV Max based on performance.

The results

The brand reached outstanding return on investment through continuous optimisation with GMV Max

The campaign delivered strong commercial results, with ROI reaching 8.82 and CPA remaining low at 2.43. GMV also saw significant growth, increasing from 42K to 322K over a 12-month period.

This performance was driven by the campaign’s always-on structure, which allowed GMV Max to continuously optimise delivery and scale results over time. The use of TikTok’s advertising tools ensured the campaign reached relevant audiences, while native video formats supported stronger engagement and connection.

Content played a key role in sustaining this growth. A steady flow of affiliate-driven creatives enabled the brand to maintain relevance, expand reach, and continuously introduce new content into the campaign.

Beyond the key performance metrics, the campaign led to a substantial increase in overall sales and supported the development of a strong and active community around the brand.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.