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Discover the strategies, solutions and results behind successful TikTok campaigns.
All Case Studies (1099)
- 3M+
impressions
- 500k
reach
- 1.4
ROAS
Snackverse
Building long-term success on TikTok with native content and WooCommerce extension
- Food & beverage
- Solutions (3)
- 87%
exclusive reach rate
- 1.4X
stronger lift in awareness vs. industry benchmark
- 4.7X
stronger lift in intent vs. industry benchmark
Talenti
Building awareness and net-new reach for Talenti’s gelato line through culinary creator adjacency on TikTok
- Food & beverage
- Solutions (3)
- 362%
increase conversion rate
- 311%
increase new buyer rate
- 52%
increase average order value
Dossier
Formulating higher conversion rates with Smart+ and GMV Max
- Makeup & beauty
- Solutions (2)
- +24%
watchtime vs. TikTok avg.
- +53%
VTR 6-sec vs. TikTok avg.
- 5M+
impressions (Berlin & Munich over 4 weeks)
JBL
JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.
- Technology
- Solutions (7)
- 4x
absolute budget spending leveraging D7 tROAS solution
- 184%
D7 ROAS progression from D0 ROAS
- 100%
of the client’s ad revenue D7 ROAS KPI achieved
Bravestars
Bravestars scales iOS growth 4x with Day 7 ROAS ad revenue optimization on TikTok
- Mobile apps
- Solutions (2)
- 68.3M
users reached in a single day with TopReach
- 8X
improvement in Omni Conversion Lift sale over sale
- 2X
higher blended ROAS from Creator-Led Package creative
Target
Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment
- Retail
- Solutions (17)
- 55M+
campaign views
- +5.4%
lift in ad recall
- +3.3%
lift in usage intention
Kleinanzeigen
From personal stories to shared culture, how Kleinanzeigen built trust and relevance on TikTok through creator-led storytelling.
- Retail
- E-commerce
- Solutions (3)
- 30M+
impressions
- 820
new bookings
- 8.2%
lift in ad recall
a&o Hostels
Through TikTok first creativity, creator-led storytelling, and strategic paid amplification, a&o Hostels successfully turned cultural relevance into bookings and revenue.
- Travel
- Solutions (3)
- 34.8M
campaign impressions
- 26.9M
campaign reach
- 12.63%
engagement rate
Duolingo
A TikTok-first campaign that transformed a viral moment into a cohesive brand universe for Duolingo, delivering strong reach and engagement through platform lore.
- Education
- Mobile apps
- Solutions (2)
- 65M
campaign impressions
- 14K
new followers
- 254K
views for 1 UGC post
KFC
Leveraging popular culture, native storytelling, and creator collaboration, KFC unlocked TikTok's community to connect with anime fans and drive engagement for its spicy Zinger product range.
- Food & beverage
- Solutions (2)
- 99M+
campaign views
- 23,262
course registrations
- +23%
increase in Gen Z customers
BARMER
How a TikTok-first approach turned mental health awareness into real participation and measurable growth among young adults
- Healthcare & pharmaceutical
- Solutions (2)
