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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (60)
Lap Xuong Nhu Huynh Thumbnail
  • 1.8x

    MGS Multiplier*

  • +52%

    Uplift in orders*

  • 12x

    ROI*

May 28, 2026
Lạp Xưởng Như Huỳnh

Winning approach for Mega Sale Season
Helio Cover Image TikTok SMB Case Study
  • 34m+

    impressions

  • 5m+

    reach

  • 400k+

    6-second video views

April 29, 2026
Helio

Achieving remarkable impact in under a month with a content-driven strategy
Orachuma Tua 7SianSathanLokan Thumbnail
  • 2.9x

    MGS Multiplier*

  • 163%

    Uplift in LIVE Orders*

  • 18.3x

    ROI*

April 23, 2026
Orachuma Tua 7SianSathanLokan

Formula for Mega Sale Success
Venchi Cover Image TikTok SMB Case Study
  • 2.46

    average view time

  • €0.64

    CPM

  • 38m

    campaign impressions

April 17, 2026
Venchi

Raising brand awareness with a content-driven campaign across multiple ad formats
Hillside Shilajit Thumbnail
  • +227%

    Order volume*

  • 2.9x

    Average ROI*

  • 356%

    Scaled ad spend

March 12, 2026
Hillside Shilajit

Growing from Zero to #1 Shilajit brand in 12 Months
+1© Performance Cover Image TikTok SMB Case Study
  • +3.5X

    ROI

  • 100%

    increase in orders

  • -50%

    CPA vs to other platforms

February 17, 2026
+1© Performance

Boosting sales, raising brand perception, and reaching new audiences with GMV Max
Zespri Cover Image TikTok SMB Case Study
  • 2.91%

    CTR

  • 366K

    6 second video views

  • 207K

    15 second video views

February 09, 2026
Zespri

Driving outstanding viewer retention through innovative content and an impactful ad format
Konesso Cover Image TikTok SMB Case Study
  • 51.8%

    increase in ROAS

  • 77.6%

    increase in transactions

  • 80.4%

    increase in revenue

February 04, 2026
Konesso

Achieving exceptional sales results for a coffee webshop through an authentic content strategy
OMATCHA Cover Image TikTok SMB Case Study
  • +30%

    ROAS

  • -35%

    cost per acquisition

  • -25%

    cost per click

December 12, 2025
OMATCHA

Increasing matcha sales via TikTok, with a highly refined audience targeting approach
GC Wellbeing thumbnail
  • 6.3x

    ROAS*

  • -30%

    Lower CPA*

  • +40%

    Uplift in CVR*

December 11, 2025
GC Wellbeing

How a traditional health supplement brand unlocked younger audiences and higher ROAS
Prep Kitchen Cover Image TikTok SMB Case Study
  • +44%

    increase in conversion rate

  • 16%

    lower cost per order

  • +374%

    orders placed on the website

December 11, 2025
Prep Kitchen

Combining TikTok's AI solutions with authentic content to grow a meal prep subscription service
Lavazza X Web2Media cover image TikTok SMB Case Study
  • 4.8khrs

    spent with the brand

  • 6.2m

    impressions

  • 96.53%

    increase in avg playtime

December 11, 2025
Lavazza X Web2Media

Exceptional brand engagement with an authentic content strategy