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Discover the strategies, solutions and results behind successful TikTok campaigns.
All Case Studies (68)
- +9.5%
sales uplift (Creator Asset)
- +€62K
incremental value (Creator Asset)
- €2.4x
ROI (Creator Asset)
Nurofen
Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.
- Healthcare & pharmaceutical
- Solutions (6)
- 99M+
campaign views
- 23,262
course registrations
- +23%
increase in Gen Z customers
BARMER
How a TikTok-first approach turned mental health awareness into real participation and measurable growth among young adults
- Healthcare & pharmaceutical
- Solutions (2)
- 8.1%
ROAS lift
- -8.4%
CPA
Natural Cycles
Leveraging TikTok's automated performance solutions to scale efficiently through peak season
- Healthcare & pharmaceutical
- Solutions (8)
- 47%
uplift in lead volume
- 7.5%
lower cost per lead
Ozone Clinics
How a Middle Eastern healthcare clinic achieved 47% uplift in lead volume by combining advanced lead generation features
- Healthcare & pharmaceutical
- Solutions (5)
- 1.86
ROI
- €13.66
cost per order
- 1.5m
impressions (Feb)
Elave Skincare
Continuing an ongoing campaign to scale a well-established skincare brand
- Healthcare & pharmaceutical
- Makeup & beauty
- Solutions (2)
- +14.7pts
incremental lift in ad recall
- +5.3pts
incremental lift in brand preference
CeraVe
How CeraVe combined Always-on and Brand Consideration Ads to create an even more comprehensive full-funnel strategy
- Makeup & beauty
- Healthcare & pharmaceutical
- Solutions (3)
