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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (16)
thedairy-banner
  • -24%

    Lower CPA*

  • +77%

    Uplift in CTR*

  • +28%

    Uplift in ROAS*

April 21, 2025
The Dairy

Leveraging TikTok’s AI-powered performance solution Smart+ to drive 28% uplift in return on ad spend on trendy tech accessories
Cloudpillo cover image black friday
  • 5.2x

    Return on Ad Spend (ROAS)

  • 50%

    increase in Conversion Rate (CVR)

  • 20%

    decrease in Cost Per Acquisition (CPA)

February 23, 2025
Cloudpillo

How Cloudpillo's TikTok-first strategy boosted sales during Black Friday and Cyber Week
habib-yasalam-banner
  • 10x

    Growth in Shop Ads GMV*

  • >50K

    Product purchases in 2024

  • >60K

    Followers gained from ad campaigns in 2024

December 23, 2024
Habib Ya Salam

Spreading the richness of Middle Eastern lifestyle and products to Malaysian audiences through creative videos and TikTok Shop Ads
Loop header
  • 26%

    lower CPA than benchmark

  • 10X

    growth in YoY sales

  • 30%

    higher ROAS than the benchmark

November 11, 2024
Loop Earplugs

How a full-funnel campaign strategy focused on retargeting and creative experimentation helped Loop Earplugs to expand its presence in the UK.
audiohouse-banner2
  • 3.2M

    Impressions

  • >830

    Leads generated in 18 days

  • -49.9%

    Lower CPA*

September 01, 2024
Audio House x Craft Creative

Home and electronics retailer finds creative ways to generate interest for 35th anniversary sale with TikTok Digital Avatar and Lead Generation campaign
Hammerson header - TikTok Success
  • +20m

    impressions

  • 69%

    decrease in cost per impression

  • +31%

    footfall increase

July 03, 2024
Hammerson

Helping to boost footfall by 31%, surpassing campaign goals with effective SparkAds
Woofz Thumbnail
  • 800+

    Creatives received

  • +70%

    Revenue

June 25, 2024
Woofz

How a new approach to content creation helped boost revenue for leading dog training app Woofz.
kodak-prinics-banner
  • 611%

    ROAS on TikTok Creative Challenge

  • 2.65%

    CTR on VSA

  • 1.8M

    Impressions

March 31, 2024
Prinics (KODAK Photo Printer)

Korean photo printer manufacturer launches TikTok Creative Challenge and Video Shopping Ads in the United States with up to 6x ROAS
guardner-banner
  • +21%

    Uplift in CVR*

  • -13%

    Reduction in CPA*

  • >23.4K

    Impressions

December 19, 2023
Guardner

Japanese lifestyle brand champions creativity and refined targeting to drive more conversions using TikTok Spark Ads
tanp-banner
  • +67%

    Better CVR*

  • -39%

    Lower CPA*

  • >30.8K

    Impressions

December 19, 2023
TANP

Japanese online gift store launches Spark Ads test campaign and achieved 67% uplift in conversion rates
partyworld tiktok success
  • 30%

    increase in web conversions

  • 2.3m

    impressions

  • 4.6k

    clicks

August 11, 2023
Party World

Optimising campaign performance to boost website conversions
Handshake TikTok ads strategy
  • 843%

    ROAS

  • 3.5x

    ROAS increase

  • 7.48%

    conversion rate

August 04, 2023
Handshake Finland

Wishing to boost your business conversions and leads with TikTok Ads? Check out the Findland-based Handshake e-commerce strategy and new webshops launch.