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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (161)
adidas thumbnail
  • 120M

    Total Views

  • 622K

    Install Volume

  • 5X

    ROI

August 27, 2026
adidas

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience
Top Secret Thumbnail TikTok SMB Case Study
  • 320k

    revenue (PLN)

  • 821%

    ROAS

  • 15k+

    adds to cart

August 17, 2026
Top Secret

A highly successful introduction to TikTok advertising, achieving outstanding ROAS
E.T. Advertisers
  • 47%

    growth in new users

  • 32.6%

    improvement in cost per new user acquisition

  • 13.3%

    higher expected LTV from newly acquired users

July 27, 2026
E.T. Advertisers

Using automated TikTok solutions to grow new users 47%
Omhu thumbnail
  • 435K€

    Purchase value

  • 5.42x

    ROAS

June 29, 2026
OMHU A/S

Using a TikTok-first campaign to remove purchase friction and deliver record-breaking growth during Black Week
AutoScout24 Thumbnail
  • 7.8%

    lift in ad recall

  • 5.26%

    incremental lift in in-app searches

  • 18.35%

    more incremental lift in app installs

June 15, 2026
AutoScout24

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study
Bloom
  • 74%

    average total increase in consideration audience size

  • 41%

    conversion increase

  • 6%

    blended ROAS (GMV Max + Consideration Ads)

February 19, 2026
Bloom Nutrition

Unlocking full-funnel efficiency for TikTok Shop with new consideration audiences from Consideration Ads
SEGA Thumbnail
  • +267%

    CTR vs SEGA benchmark

  • -65%

    CPC vs SEGA benchmark

January 16, 2026
SEGA

Learn How SEGA is Driving Efficient Game Sales with TikTok Search Ads and Carousel Formats
NOBULL
  • 63%

    MoM reduction in cost per web conversion

  • 24%

    MoM increase in ROI for GMV Max

  • 169%

    MoM increase in GMV Max investment

January 16, 2026
NOBULL

Leveraging TikTok Shop audiences across Web and GMV Max to drive overall sales across both channels.
TU Thumbnail Image
  • 92%

    sell-through rate (7 days)

  • 64%

    total orders (48h)

  • 5%

    return rate

December 01, 2025
Tu Clothing

Learn How Tu Clothing Achieved Record-Breaking Sell-Through Rates with TikTok Shop
Truly Beauty
  • $34K

    incremental GMV in first month

  • 2.56X

    ROI while scaling quickly

  • 1,200+

    orders with healthy margins

September 30, 2025
Truly Beauty

Leveraging GMV Max to grow a New Product into a Hero Product
OcasionPlus Thumbnail TikTok SMB Case Study
  • 19m+

    engagements

  • 32k

    visits

  • 1k

    new leads

September 22, 2025
OcasionPlus

Increasing leads with campaign tools designed for automotive advertisers
LOGGO thumbail
  • +20%

    Uplift in Tokopedia store revenue*

  • +7.9x

    Uplift in ads gross revenue*

  • +20.9x

    Uplift on ads ROAS*

August 06, 2025
LOGGO Indonesia

Scaling Tokopedia revenue and improving ROAS with TikTok Ads Manager