Put your best face forward with beauty ads on TikTok

Reach new customers and boost sales in the place where global shopping trends are born with beauty marketing, makeup ads, skincare campaigns, and more.

Get started

Beauty and Cosmetics Marketing on TikTok for Business
lipstick

Pink lipstick

$16.00

Shop Now

Why beauty and cosmetic advertising works here

The essential storefront

The essential storefront

65% of TikTok users have made a purchase from a brand they found through TikTok.

get game changing results

Get game-changing results

44% of TikTok users discovered and immediately went to buy something in the past year.

Organic journey and foundation

Organic journey and foundation

TikTok users are 2.1x more likely to create a post or tutorial and tag the brand compared to other platforms.

"The platform's ability to engage audiences and drive brand awareness has been exceptional... TikTok Ads has been nothing short of impressive."

Linda Stinson
CEO, Bellamianta

Camera-ready solutions for every beauty and cosmetics campaign

Smart+
Catalog Ads
TopView
Smart+

Apply AI to your beauty ads

Uplift your beauty ads with Smart+, the AI solution that automates your ad targeting, bidding and creative. All it needs is your assets, budget and goals.

Smart+

Smart+
Apply AI to your beauty ads
Uplift your beauty ads with Smart+, the AI solution that automates your ad targeting, bidding and creative. All it needs is your assets, budget and goals.

Catalog Ads

Custom ads drive sales
Catalog Ads delivers custom product recommendations on the For You page and other placements to boost sales on your beauty and skincare website.

TopView

Beauty ads seen first
Prime your beauty and skincare ads for the top spot with TopView. Make it the first piece of content a user sees when they open the app.

Beauty success stories

Conserving Beauty

The sustainable beauty service brand championed authenticity in content strategy to build a strong brand community and drive sales on TikTok.

910%

Uplift in sales

1.1M+

Video likes

Tatti Lashes

UK-based beauty brand Tatti Lashes achieved significant TikTok Shop sales and brand growth by leveraging innovative ad formats and creative content on TikTok.

+20%

Conversions

13X

ROAS

Bellamianta

For the key Black Friday shopping season, Bellamianta combined the use of Spark Ads and Catalog Ads via TikTok Shop to promote and drive sales of their wide range of beauty products.

14X

Increase in ROAS

458K+

Reach

Beauty and Cosmetics on TikTok
Ready to lift your sales with TikTok?

Get started