• +4M

  impressions

• 2.5%

  average CTR

The institution found in TikTok Ads the perfect ally to boost brand awareness, increase engagement, and drive qualified traffic to its official channels.

• 300%

  Uplift in Form Submissions (TikTok's Conversion Lift Study)

• +50%

  Uplift in Direct Searches (TikTok's Conversion Lift Study)

• ~7x

  Stronger Performance vs. Industry Average

IE University drives conversions: unlocking incremental Leads and Search impact

• -54%

  CPL

• +33%

  ROAS

MasterD supercharged course sales and boosted efficiency using TikTok’s AI-powered Smart+ Lead Gen solution.