Aldous

Objective

Scaling GMV and unlocking livestream as a new sales channel for Spain's R&D-driven supplements brand.

Aldous is a Spanish wellness brand serving over two million customers with a portfolio of vitamins, minerals and food supplements built around a clear thesis: superior formulation. The brand's R&D-led approach, combined with plastic-free packaging, has positioned Aldous as one of Spain's reference players in everyday health supplementation, with strong market presence spanning Portugal, Italy and France.

By early 2026, Aldous was already an active seller on TikTok Shop, running steady GMV Max campaigns. The next challenge was a step-change in scale; unlocking livestream, a channel where the brand had zero prior presence, was a real revenue driver. Aldous chose to do this by becoming the first brand in Europe to host a Super Brand Day on TikTok Shop, with two clear priorities: scale GMV beyond business as usual and validate live commerce as a future growth pillar.

Solution

A 26-day arc involving creator seeding, livestream from scratch, and full-funnel TikTok Shop activation.

Aldous's Super Brand Day was designed as a 26-day arc with three connected phases: a pre-event ramp (Mar 16–23), the 3-day SBD peak (Mar 24–26), and a sustained post-campaign window (Mar 27 – Apr 10). Each phase had its own audience strategy, but all rallied around a single campaign idea: "Libera su mejor versión / Tu Momento Aldous", with discounts up to 35% on hero SKUs.

On the commerce side, Aldous activated the full TikTok Shop stack. Shop Ads and Catalog Ads carried always-on traffic, while GMV Max, including Live GMV Max, handled automated optimization across product and live placements. During the SBD window, the brand layered Spring Sale's 20% discount with an additional 30% subsidy on hero SKUs (Cúrcuma Ecológica con Jengibre, Pimienta Negra y Probióticos, Colágeno Hidrolizado con Ácido Hialurónico, Coenzima Q10, Zinc y Vitaminas) to maximize conversion at peak.

Creator activation was the second pillar. Aldous tapped TikTok Shop's affiliate creator programs, not a single anchor partnership, but a wide seeding play, running a Merchant Fund Creator Task and a hashtag challenge under #AldousSuperBrandDay. Around 2,800 creators posted under the hashtag, and across the task creators uploaded 5,238 videos to amplify the campaign.

Livestream, which Aldous entered with no prior activity, was built from scratch. The brand combined self-hosted livestreams led by its own team with sessions hosted by external talent, and ran an SBD-exclusive livestream from the Infarma trade fair in Madrid, bridging an offline industry moment with online commerce. Every live room was set up with Live GMV Max optimization from day one.

On the media side, the campaign ran across three audience layers: a broad prospecting layer to drive efficient reach and clicks, lookalike segments to scale during peak, and purchase re-marketing to capture warm demand. The audience strategy was designed to do two things at once: bring new buyers into the brand, and broaden interest signals beyond pure healthcare audiences toward adjacent lifestyle and wellness verticals. The full setup ran through a Business Account on Ads Manager, with auction buying across Shop Ads, Catalog Ads and GMV Max.

Results

A breakout campaign with momentum that outlasted the peak.

Aldous's Super Brand Day delivered strong GMV growth of 32.1% period-over-period across the campaign window. The 3-day SBD peak multiplied the brand's daily sales pace by 2.6x and concentrated 21% of total campaign GMV in just 11% of the window, which was enough to secure top category ranking across all TikTok Shop Spain categories during the event.

The campaign's halo effect proved particularly valuable, with post-event performance exceeding combined pre-event and peak period results, demonstrating sustained demand generation rather than a one-off spike. Livestream engagement, built from zero baseline, achieved impressive viewership growth throughout the campaign duration. Four hero SKUs anchored by the "Cúrcuma Ecológica con Jengibre, Pimienta Negra y Probióticos" and the "Colágeno Hidrolizado con Ácido Hialurónico, Coenzima Q10, Zinc y Vitaminas" ranges drove 55.1% of total campaign GMV, confirming Aldous's category leadership in everyday wellness.