• 362%

  increase conversion rate

• 311%

  increase new buyer rate

• 52%

  increase average order value

Formulating higher conversion rates with Smart+ and GMV Max

• 255k+

  total GMV

• £40

  CPA

• 11

  ROI

Driving cost-efficient sales through an authentic GMV Max campaign

• 70x

  GMV*

• 10x

  LIVE Revenue*

• 4x

  ROI*

Boosting results to the highest level by pairing Mega LIVE with a full-funnel strategy

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• +119%

  Uplift in GMV*

• +84%

  Uplift in number of orders*

• +64%

  Uplift in LIVE PV*

Boosting LIVE Performance by Scaling GMV Max Investment

• +58%

  Uplift in New Buyer Acquisition Rate*

• +56%

  Uplift in GMV Max Conversion Rate*

New product launch with Brand Consideration full-funnel strategy

• 1.8x

  MGS Multiplier*

• +52%

  Uplift in orders*

• 12x

  ROI*

Winning approach for Mega Sale Season

• 2.64

  CPA

• 1630

  orders in one week

• 7.79

  ROI

Launching an authentic GMV Max campaign to drive sales for an Italian fashion brand

• +4600

  orders in Q1 2026

• 3x

  ROI

• €233k+

  TikTok Shop revenue

A successful introduction to TikTok Shop, achieved with GMV Max

• 10.4k

  orders

• 7.1

  ROI

• 2.3k+

  orders generated in a single week

Achieving remarkable return on investment with GMV Max

• 8.82

  return on investment

• 2.43

  cost per acquisition

• 322k

  GMV

Unlocking outstanding ROI through continuous campaign optimisation

• 7.4x

  New Buyer Acquisition Rate*

• 6.2x

  Conversion Rate*

Driving stronger performance by pairing Brand Consideration with GMV Max in a full-funnel strategy