• +22%

  ROAS

• -44%

  CPA

• +68%

  CVR

Discover how the Italian luxury retailer drives a seamless shopping experience from TikTok platform to theirs.

• +15.7%

  Page View

• +13%

  Start Checkout

• +12.2%

  Add Payment Info

Conversion Lift Study to prove TikTok incrementality on website traffic and purchased events, implementing pixels and applying a performance-oriented strategy.

• +20%

  Click Through Rate

• +21%

  Google Search Queries

• 10.7

  Return on Ad Spend

Helping Oakley drive sales while boosting brand reputation amongst the TikTok community.