• -43%

  CPA (Complete Payment) of Smart+ vs Manual Campaign

• +92%

  ROAS of Smart+ vs Manual Campaign

How Unieuro leverages TikTok's AI-powered solutions to drive cost-efficient growth and ROAS optimization.

• +15.7%

  Page View

• +13%

  Start Checkout

• +12.2%

  Add Payment Info

Conversion Lift Study to prove TikTok incrementality on website traffic and purchased events, implementing pixels and applying a performance-oriented strategy.

• -46.1%

  Cost per Complete Payment (VSA vs. Conversion Obj)

• +3.2x

  Increase in Website Qualified Traffic

• +10.8%

  iROAS (Complete Payment, CLS)

Leveraging a Full-Funnel Strategy and Conversion Lift Study to prove incrementality