• 1.44€

  ROAS

• 4,9%

  Sales Uplift

• 13,3%

  Uplift in Ad Recall

Discover how Baci Perugina used premium bundles, creator partnerships, and a full-funnel measurement approach during Christmas to drive brand KPIs and sales lift.

• 533M

  video views

• 1.37M

  new followers

• +31pt

  uplift

Discover how FC Internazionale amplified its title celebration with a full-funnel digital media campaign, culminating in an innovative TikTok Out Of Phone activation.

• +41%

  average website purchase uplift

• +21%

  average website engaged sessions

• +16%

  average website page views uplift

How Lenovo boosted traffic and sales in four markets by leveraging creator partnerships across the full funnel.

• +334K

  new followers acquired

• 22M

  unique users reached

• 4.7M

  interactions generated

Find out how Lidl Italia, with the support of premium products, created Lidia, a character that transformed a traditional commercial asset into a real cultural phenomenon.

• 3x

  imps

• 55%

  lower cost per lead

How Sky Wifi unlocked sustainable prospect targeting with Smart+ Lead Generation.

• +95%

  ROAS vs Circana Benchmark

• +26%

  Sales uplift for Finish Dishwasher Cleaner Liquid

• +29%

  Sales uplift for Finish Rinse Aids

Discover how Finish used TikTok Creative Exchange and a mix of In-Feed Ads and Pulse placements to engage with users.

• +22%

  ROAS

• -44%

  CPA

• +68%

  CVR

Discover how the Italian luxury retailer drives a seamless shopping experience from TikTok platform to theirs.

• +69

  % lift in Ad Recall for Mutti Brand globally

• +264

  % lift in Awareness for Mutti Brand globally

• +162

  % lift in Brand Association for Mutti Brand globally

How Mutti boosted its brand equity with the power of TikTok Brand Basics.

• 4x

  Recommendation

• +316

  % TikTok ROI vs other media

• +2.4

  % Sales uplift for the Brand Chef - Circana Geolift results

How a traditional Italian brand used TikTok solutions to reposition its products, modernize its look, and boost key metrics — from brand KPI's right through to sales.

• +50.1

  % avg lift in Page Views (upper funnel)

• +25.7

  % avg lift in AddToCart (mid-funnel)

• +20.8

  % avg lift in Purchase (lower funnel)

Find out how Smart+, powered by AI and advanced machine learning, helps this rising beauty brand become a top performer.

• +2.6pp

  Brand Attitude (Brand Lift Study)

• +8.0%

  View Content (Conversion Lift Study)

• +8.3%

  Organic Search (Conversion Lift Study)

How Samsung is winning big on every metric with TikTok and leveraging Unified and Search Lift to track full-funnel effectiveness.

• +7.8%

  Search Relative Lift Test vs Control Group

• +7.3%

  Page View Relative Lift Test vs Control Group

• +9.4%

  View Content Relative Lift Test vs Control Group

How automation powered Nissan’s TikTok strategy, driving a significant uplift across key performance indicators.