Discover how to drive sustainable business value and scale your investment responsibly using insights from our latest Marketing Mix Modeling meta-analysis in Poland.

We analysed 200 best-in-class TikTok videos and surveyed 7500 TikTok users across 5 markets to discover the three main principles auto brands can use to produce creative that really drives results.

Tech & telco brands thrive on innovation and creativity, and the opportunity to express this on TikTok is huge. But this opportunity can also invite questions: what's the most effective type of creative for my audience? What type of content will really get my brand results?

TikTok is where brands and users alike come to express themselves creatively. But for businesses with strong KPIs as their focus, that can invite questions: what's the most effective type of creative for my audience?

We know that branded content and TikTok go hand-in-hand: 64% of users agree that branded content is immersive and entertaining on TikTok and 3 in 5 agree that branded content feels more authentic on TikTok vs other platforms.

It's no secret that TikTok is an incredibly creative platform. But with all that opportunity can come challenges: what's the most effective type of creative for my audience? What type of content will really get my supermarket brand results?

Due to the high penetration of subscription usage and TV viewers on platform, TikTok provides a unique opportunity for broadcasters to reach both new and current viewers

With over a billion people coming to the platform every month for content relating to film, TV, music and more, entertainment lives on TikTok.

A sprawling shopping mall in the palm of your hand, TikTok is a key discovery and sales driver for retail & ecommerce products.

With luxury content across the category as a whole experiencing growth of 124% year on year on the platform, TikTok plays a special role for luxury brands.

It's no secret that TikTok has revolutionised the beauty industry, creating a community where everyone is welcome, rewriting standards and facilitating new ways of storytelling.

With millions of posts and counting, #TikTokMadeMeBuyIt is the commerce success story of the digital age, showing the power of TikTok to drive sell-out product discovery through relevant and entertaining content. And this phenomenon only continues to grow: we've seen a 107% increase in ecommerce conversations on our platform year on year [1].