• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• +15%

  Ad Recall Lift

• 2.38M

  Total Reach

• 21.1M

  Total Impressions

Lay's Scores Big in Portugal with UEFA Champions League TikTok Campaign