• +10%

  Higher D7 ROAS vs. Client KPI

• -26%

  Lower cost per purchase vs. Control campaign

• +107%

  Higher user purchase value uplift vs. Control campaign

How Vertigo Games helped Critical Strike exceed its D7 ROAS KPI on iOS with TikTok’s SDK and IAP VBO D7 Highest Value optimization.

• 2.5X

  more creatives served

• +7%

  budget spendability

• 31%

  uplift on Day 0 ROAS

Driving scalable growth through creative automation and smarter campaign optimization

• 45X

  faster ad creation

• 680+

  ads created in under one hour

• 34+

  hours saved

Scaling TikTok ad creation with TikTok for Business MCP

• 230%

  uplift on Day 0 ROAS

• 189%

  increase in incremental budget spend

• 253%

  uplift on Day 7 ROAS

Maximizing ROAS and scalability with Smart+ features

• 53%

  CTR

• -20%

  CPI

• 96%

  of activity was Content Suite based

Scaling US app growth with a 20% lower CPI using TikTok Content Suite

• 2.1X

  Higher incremental budget spends on TikTok

• +12pts

  Increase in TikTok SOW (Share of Wallet)

• 17%

  Higher D7 ROAS in LATAM

Successfully launching the One State RP - Role Play LiveOps Android campaign on TikTok

• 3%

  click-through rate

• 75%

  of users watched at least one in-game ad

• 100%

  achieved target D0 ROAS bid

Unlocking monetization at scale with TikTok Growth Max for Mini Games

• 2.08

  ROAS

• 1.68

  ROAS by Day 7

• $1.13

  cost per install

Maximising performance by optimising delivery of creator content

• +85%

  Day-0 ROAS

• +80%

  Day-7 ROAS

Driving 85% higher ROAS using TikTok Playables and Smart+ VBO campaigns

• 2.1X

  higher return on ad spend

• 2.1X

  higher click-through rate

Leveling up Planet Crusher with autoselected and autorefreshed creatives to drive global growth

• 64%

  lower CPI

• 1.5X

  higher CTR

• 49

  creator videos

Increasing installs and improving engagement by expanding creative variety through an always‑on pipeline of TikTok‑first videos

• +267%

  CTR vs SEGA benchmark

• -65%

  CPC vs SEGA benchmark

Learn How SEGA is Driving Efficient Game Sales with TikTok Search Ads and Carousel Formats