• +205%

  more SKAN installs

• +44%

  lower average CPI

• 3x

  more monthly installs

Scaling Turkey's largest taxi hailing company through a tactical Smart+ campaign

• 22.7M

• 696%

• 1,103

Bringing 1,000 creators "on board" to create a cultural moment

• -20%

  Lower CPL*

• +20%

  Uplift in Conversions*

• +25%

  Uplift in CVR*

How a Vietnamese travel agency stayed top-of-mind amid severe weather events using TikTok Instant Messaging Ads

• +172%

  lift for App Installs

• +47%

  lift for In-App Events

Proving TikTok's value as a high-performing channel for app installs with measurable impact across key growth markets.

• $730+k+

  revenue

• 57.1

  ROAS

• 3%

  average CTR on search campaigns

Leveraging search campaigns to scale growth for a luxury hotel brand

• 300%

  Higher ROAS

• 52%

  Lower cost per purchase

• 53%

  Lower cost per registration

Unlocking stronger performance and maximizes return on investment with TikTok Symphony Image to Video

• 149

  booking enquiries

• 2m+

  campaign impressions

• €21.53

  cost per booking inquiry

Using TikTok to drive bookings for an inspiring nature-focused hotel

• 22X

  Higher CTS traffic from Search

• +14%

  Uplift in Ad Recall

• +44%

  Newsletter subscriptions

Riyadh air becomes first airline to launch TikTok search ads in KSA.

• 2X

  Higher ROAS than standard Web conversion

• 1M+

  Engagements

• +30%

  above benchmark VTR15'

Air Arabia becomes the first airline globally to pioneer Ai-powered Travel Ads with Smart+ and scale Gen-Ai creative personalization across 12 markets in its global marketing campaign.

• 2.3x

  Higher CVR*

• 2.4x

  Higher ROAS*

• -2.3%

  Lower CPC*

Transforming engagement into measurable outcomes

• +1.2x

  Organic Search Growth

• +18M

  Engagements

Redefining travel discovery with TikTok’s first-ever branded search hub in MENA.

• -31.6%

  Lower CPA*

• -7%

  Lower CPM*

• +47.3%

  Uplift in CTR*

Boosting festive dinner bookings in Bali through TikTok’s Smart+ lead generation