• +24%

  watchtime vs. TikTok avg.

• +53%

  VTR 6-sec vs. TikTok avg.

• 5M+

  impressions (Berlin & Munich over 4 weeks)

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 55M+

  campaign views

• +5.4%

  lift in ad recall

• +3.3%

  lift in usage intention

From personal stories to shared culture, how Kleinanzeigen built trust and relevance on TikTok through creator-led storytelling.

• 120M

  Total Views

• 622K

  Install Volume

• 5X

  ROI

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience

• 1,419

  Creators activated

• 80%

  TA Reach

• 1.5M

  Likes on creator content

Yango Play: Turning Bershama’s Streaming Premiere into a Nationwide TikTok Moment

Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• +84%

  higher Total Brand Communication Awareness

• +54%

  higher Brand Consideration

• +3.1%

  Out of phone sales lift

Driving brand and sales impact through TikTok Out of Phone

• +159%

  conversions

• +203%

  clicks

• +118%

  reach

A multi-phased strategic campaign gathering learnings for ongoing success

• +12.2%

  lift in Ad Recall

• +13.3%

  Lift in Awareness

How Nespresso drove significant Awareness and Ad Recall for the Nespresso x The Weeknd 'Samra Origins' launch using a TikTok-first strategy.

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month